SOURCE: Creative Enterprises International Inc.

June 28, 2005 13:19 ET

Creative Enterprises International Successfully Launches Jana Natural European Artesian Water in New York City Market

Prepares Summer Launches in Miami and Los Angeles

NEW YORK, NY -- (MARKET WIRE) -- June 28, 2005 -- Jana Natural European Artesian Water, recent winner of the prestigious "EAUSCAR Award" for the world's "Highest Quality" water at the 2005 Paris Aqua Expo, is exclusively imported from Croatia by Creative Enterprises International, Inc., (OTC: CEII),, through an exclusive agreement with the Agrokor Group, one of Europe's largest food and beverage conglomerates. In April 2005, CEII announced an exclusive partnership with Big Geyser, Inc. to distribute Jana Water throughout the New York Metro Area and Nassau and Suffolk County.

"We are extremely delighted with how well the launch of Jana Water in New York City has proceeded, as Jana Water has been enthusiastically received by both consumers and retailers," said Michael Salaman, President of Creative Enterprises, Inc. "We plan to continue our aggressive marketing campaign in the New York metro area, and will expand into the key markets of South Beach and Los Angeles this summer."

Big Geyser, Inc. has secured accounts for Jana Water in such key supermarket chains as Food Emporium with 25 stores, (which is part of A&P that operates 649 stores across the U.S. and Canada), Fairway Stores, Associated Supermarkets, Whole Foods, Walgreen's, Key Foods and the Virgin Megastores cafes. Jana has also built hundreds of relationships with independently owned delis, groceries, and numerous cafes, bars and restaurants. "Big Geyser Inc. is very excited to be involved as the distributor for Jana water. The first 60 days have been very exciting for us and we look forward to a wonderful future with a wonderful item," said Lewis Hershkowitz, Chief Operating Officer of Big Geyser, Inc.

Jana Natural European Artesian Water is sourced at 2,500 feet below the earth's surface in the picturesque village of St. Jana, located near the pristine Adriatic Sea. For over 3,000 years, Jana Water has been filtered through underground layers of rocks, creating a unique blend of natural minerals such as calcium, magnesium and silica. This natural process accounts for Jana Water's fresh taste, which was recognized with the First Prize at the 2005 Paris Aqua Expo for "Highest Quality" water in the world. Using the latest state-of-the-art technology, Jana Water is pumped directly from the source into the bottling plant and into the bottle and is totally unexposed to the environment until the first sip is taken.

There are many other reasons why Jana Natural European Artesian Water can claim the title of the best new water in the market. Primarily, it is in its alkalinity, with a pH level of 7.4, among the highest of any bottled water on the market. "Health benefits of alkaline water includes flushing toxins and acidic waste from the body, buffers against lactic acid build-up so that recovery time after exercising is decreased, provides more oxygen to your body than tap water, and reverses the aging process by lowering blood pressure and helping the heart work less strenuously," according to Sang Whang, author of the book "Reverse Aging." Jana Water also possesses one of the highest mineralization contents of any other water at 464.4 mg/liter and contains one of the highest amounts of magnesium at 32.5 mg/liter.

To continue building New York market share, CEII has launched a multi-tiered, integrated marketing program that targets early innovators and key influencers. Jana Water spots will appear on NBC's Jumbotron in Times Square for the month of July and August. More than 96 ten-second spots will air per day, with daily viewership of more than 1.5 million people. Jana Water has sponsored such events as the 2005 Cannes Film Festival premiere parties, the 50th Annual Obie Awards, Time Out New York promotional events, as well as celebrity studded parties where Michael Stipe, Helena Christensen, Ted Turner, Kip Forbes, Tom Cruise, and Lionel Ritchie have all been spotted sipping Jana Water. In addition, U.S. Olympic gold Medal swimmer Gary Hall, has signed as Jana's sport celebrity spokesperson.

Contact Information

    Ana Jovancicevic
    VP, Food, Wine & Spirits Division
    Evins Communications, Ltd.
    Phone: 212-688-8200 x 23
    E-mail: Email Contact

    Michael Salaman
    Creative Enterprises Intl.,Inc.
    Phone: 212-868-JANA
    E-mail: Email Contact