Creative Revenue Strategy Group

Creative Revenue Strategy Group

February 01, 2007 15:19 ET

Creative Revenue Strategy Group Announces Purchase Ready Scoring-The First 'Inside-Out' Lead Generation Program

Businesses to speed up their sales cycle by monitoring prospect's corporate events to predict when they are ready to purchase

VANCOUVER, BRITISH COLUMBIA and SEATTLE, WASHINGTON--(CCNMatthews - Feb. 1, 2007) - Creative Revenue Strategy Group, a full service market intelligence company, announces the release of the Purchase Ready Scoring™ methodology ... the inside-out lead generation program focused on the other side of selling, the "willingness to purchase".

Purchase Ready Scoring is a methodology and environment that significantly reduces the enormous time and expense of generating leads, and the subsequent impact of unforeseen purchasing delays on the manufacturing, fulfillment and other functions of any organization.

Purchase Ready Scoring uses a unique intelligence gathering methodology to constantly measure each prospective customer's willingness to purchase by capturing, aggregating and filtering corporate trigger events, and providing the environment to evaluate and disseminate client-specific sales intelligence and alerts to the desktop.

Using a Purchase Ready Scoring environment, the sales and marketing teams have access to consolidated corporate intelligence, allowing them to identify high probability prospects and talk about issues already known to be important within the prospect's organization. This 'inside-out' view is unique in lead generation and sales qualification, and has the dual effects of substantially shortening the sales cycle and identifying previously unknown prospects.

More information about Purchase ready Scoring is available on www.creativerevenue.com/lit/Lit%20-%20Purchase%20Ready%20Scoring.pdf.

About Creative Revenue Strategy Group

Creative Revenue Strategy Group is a full-service sales and market intelligence consulting and solutions company. We work with our clients to develop and instill a disciplined, measurable and integrated customer-facing revenue generation ecosystem. We create measurable change in our clients' people, sales processes and information flows with a mandate to enhance the revenue generating effectiveness of any sales organization by a minimum of 15% in the first 12 months. For more information, visit http://www.creativerevenue.com.

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