SOURCE: Crimson Hexagon

Crimson Hexagon

April 05, 2010 08:00 ET

Crimson Hexagon Fills Out $2M Series A-2 Round; Names Scott Centurino New CEO

CAMBRIDGE, MA--(Marketwire - April 5, 2010) - Crimson Hexagon, the leading provider of real time market research, today announced that it has filled a $2M Series A-2 funding round. The round, led by Golden Seeds, was completed through a combination of new and existing investors, including Beacon Angels, New York Angels, CT Angel Investor Forum and Zelkova Ventures. The new capital will be used to accelerate sales, services and marketing, and fund additional product development.

In addition, the company announced that Scott Centurino has joined the company as the new CEO, replacing Candace Fleming who left for both personal and professional reasons. Scott will also join the board of directors in his new role.

"Crimson Hexagon is already a major provider of actionable insight to marketers who are struggling to understand the on-line conversation about their brands, their marketing programs, and their competition," said Centurino. "We are about to enter a new growth phase, and provide an increasingly more feature-rich product for our customers, while at the same time investing in our internal teams. I am very excited to take the reins of the company, and to continue the successful momentum of the organization."

"This is a passionate and experienced team that has helped to demonstrate that customers are looking for more than simple keyword analysis. Crimson Hexagon has established itself as the leading provider of real-time market research, satisfying the customer need for truly understanding the themes in online conversation," said Sheryl Schultz, Golden Seeds Managing Director and Crimson Hexagon Board Member. "Scott has a fabulous technology leadership background, and a history of inspiring teams to exceed their goals. We are confident that under his skilled leadership, the company will continue on its trajectory."

Scott Centurino is a senior business and technology leader with a track record of developing teams that "get things done." Scott comes to Crimson Hexagon with a wealth of operating experience, and a deep understanding of both professional services and product development in the software industry. He has a proven ability to quickly understand complex business, technical, and organizational issues, and drive their resolution.

Most recently Scott was the Chief Operating Officer at mobile messaging solutions, Inc. (mms US), where he provided the overall direction for all day-to-day operating activities to optimize customer service and growth. Prior to joining mms, Scott was Vice President of Product at matchmine, a Web 2.0 media discovery and ad-targeting network. Previously, Scott was Vice President of Solutions Infrastructure at Burntsand Inc., a technology-based professional services firm operating from nine locations across the United States and Canada. While at Burntsand, he grew his practice from break-even to 25% margin on 50% revenue growth in two quarters. Earlier in his career, Scott held various technical and engineering roles building and web-enabling enterprise-scale business systems.

Scott holds a S.B. in Computer Science and Engineering, and a Master of Engineering in Computer Science (Systems and Architecture Concentration), both from MIT.

About Crimson Hexagon
Crimson Hexagon, founded in 2007, is the leading provider of real-time market research to agencies, brand, media firms and their partners. Powered by patent-pending on-line technology developed at Harvard University's Institute for Quantitative Social Science, Crimson Hexagon overcomes the limits of traditional market research by delivering a real-time view of how engaged consumers truly think and feel about a brand or issue.

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