SOURCE: Criteo

Criteo

August 24, 2010 08:00 ET

Criteo Client Boden Wins ClickZ Connected Marketing Award

Criteo's Personalized Retargeting Campaign Awarded for "Best Use of Display Advertising"

PALO ALTO, CA--(Marketwire - August 24, 2010) -  Criteo, the global leader in scalable personalized retargeting, today announced that its client Boden, one of the world's leading fashion retailers, was named winner of ClickZ's Connected Marketing Award -- "Best Use of Display Advertising" for their personalized retargeting campaign implemented by Criteo. The ClickZ Connected Marketing Awards recognize brands and organizations that have embraced innovation and creativity to connect with their audiences -- and drive results.

Criteo's personalized retargeting solution enabled Boden to successfully and efficiently re-engage with visitors who had previously visited the Boden website. The innovative Criteo solution delivers highly personalized interactive display banners on a pay-per-click (PPC) business model -- driving conversions and ROI similar to that of search. What differentiates Criteo's personalized retargeting solution is that each display ad is personalized per user on-the-fly and acts as an interactive "mini-boutique" of the most relevant previously viewed and recommended products.

"This (Criteo's retargeting solution) takes retargeting to a new level of creative accomplishment. (Criteo) enhances the navigation experience of retargeted display ads," explained one ClickZ Award judge.

Key figures that demonstrate the results from Boden's Criteo retargeting campaign include:

  • 9 percent conversion rate -- more than triple the industry average
  • Nearly 250,000 clicks generated, during 10-month period, driving visitors directly to Boden's product purchase pages to complete abandoned transactions
  • Cost-of-sale under 5 percent -- less than 1/3 of the industry average

"Boden has always been committed to providing its customers with an unparalleled shopping experience by engaging in user-driven marketing, and this award validates that mission," said Oliver Elliott, online acquisition manager at Boden. "We selected Criteo as our retargeting partner because the company's sophisticated technology produces real, substantial results for us, while delivering highly relevant interactive ads for our customers, tailored specifically to their preferences."

"We are honored to be the enablers of Boden's award winning campaign. The nature of online retail requires that companies seek out innovative solutions to engage online consumers," said JB Rudelle, CEO and co-founder of Criteo. "At Criteo, we are committed to deliver personalized retargeted ads that drive tremendous incremental revenues for our clients and to provide a relevant and helpful shopping experience for their customers off-site. This award demonstrates Boden's ability to deliver not only quality products, but a quality user experience. We congratulate Boden on their ClickZ Connected Marketing Award win."

About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables e-commerce companies to re-engage with website visitors who have left their site via retargeted personalized display ads. These ads are dynamically generated on-the-fly with product recommendations based on the visitor's product-viewing history. Criteo's turnkey solution is a "one-stop-shop" for ad campaign deployment, including: personalized banner design, media planning, ad serving, campaign optimization and real-time reporting. Criteo's service is based on a pay-per-click (PPC) model, therefore clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of retargeted banners each month and works with more than 600 of the top worldwide e-commerce companies. For more information, please visit http://www.criteo.com.

Contact Information

  • Contact Information
    Jason Throckmorton or Rachel Levine
    LaunchSquad
    415.625.8555
    Criteo(at)launchsquad(dot)com