January 22, 2010 11:07 ET

"Cross the Street as if Your Life Depends on it"

Sunnybrook Issues Challenge

Attention: Assignment Editor, City Editor, Health/Medical Editor, News Editor TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - Jan. 22, 2010) - Sunnybrook Health Sciences Centre in partnership with the Toronto Area Safety Coalition (TASC) officially issues a challenge to all Greater Toronto Area (GTA) pedestrians as part of the iNavigait program to cross the street safely. By visiting or the iNavigait Facebook fan page pedestrians can pledge their support to cross the street as if their life depends on it.
The unexpected number of pedestrian killed in the GTA in the past nine days has left injury prevention experts worried about the trend.
"These deaths are not accidents. We know that pedestrian injuries and deaths are both predictable and preventable. Taking simple precautions can make all the difference." says Joanne Banfield, Manager of the RBC First Office for Injury Prevention at Sunnybrook Health Sciences Centre and the President of TASC. "iNavigait is about teaching people how they can stay safe on our roads year-round and this pledge is a simple way of showing your commitment to personal safety."
Recognizing that pedestrian injuries and deaths occur across the age spectrum, iNavigait is targeted at all age groups and abilities. The program features the interactive website as well as community presentations for kids, teens, seniors and people with disabilities.

Contact Information

  • Laura Bristow, Communications Advisory
    Primary Phone: 416-480-4040