SOURCE: Crossing Automation, Inc.

Crossing Automation, Inc.

August 18, 2010 06:00 ET

Crossing Automation Announces New Vice President and General Manager of Asia Pacific Operations

FREMONT, CA--(Marketwire - August 18, 2010) -  Crossing Automation, Inc. (, a leading supplier of efficient, cost-effective front-end and back-end automation solutions and engineering services to high volume semiconductor equipment manufacturers, today announced the addition of Gerald Li as vice president (VP) and general manager of Asia Pacific Operations. This role covers Taiwan, China, Singapore, Malaysia and Korea. His responsibilities include sales, customer satisfaction, finance and human resources for these regions in semiconductor and emerging markets.

Li began his career as an engineer at Intel Corporation 27 years ago. He has held executive roles for the past 15 years at companies including Evergreen Solar, Brooks Automation, Applied Materials, KLA-Tencor, Precision Semiconductor Mask, and Hualon Microelectronics. Li holds a M.S. in Materials Science and Engineering from Massachusetts Institute of Technology and a M.S. in Physical Chemistry from Auburn University.

"Gerald's vast knowledge and experience in the semiconductor and solar industries and specifically in capital equipment will be a great asset to Crossing," said Randy Clegg, vice president global customer operations. "Gerald has a proven track record of establishing and strengthening international companies' presence in Asia, working with companies in all phases of the business cycle, from start-ups to industry-leading suppliers. We have tasked Gerald with helping us grow Crossing's business throughout Asia, by building on our strong relationships with existing customers and perhaps, more critically, identifying and developing new opportunities."

Crossing Automation is a leading supplier of efficient, cost-effective front-end and back-end automation solutions and engineering services to high volume semiconductor equipment manufacturers. The company's unique approach to automation solutions enables its customers to shorten time to market, lower development costs and reduce total costs. Through its front-end and back-end automation solutions, Crossing achieves critical manufacturing flexibility for OEMs and IC manufacturers alike.

Crossing's Integrated Platforms
Crossing Automation's ExpressConnect™ modular building block family of automation components delivers integrated atmospheric and vacuum substrate handling sub-systems with small footprints, low costs and high productivity for semiconductor manufacturing. Crossing also delivers a broad range of leading-edge, cost-effective 300 mm, 200 mm, and 150 mm component technologies to both OEMs and semiconductor manufacturers including isolation, robotics, and tracking. Crossing implements a system architecture that uses highly reliable linear transfer devices and simplified control algorithms to improve efficiencies and control reliability and is key to enabling a comprehensive, flexible, end-to-end automation solution.

Contact Information

  • Company Contact:
    Gloria Johnson
    Crossing Automation
    Tel: 510-661-5022
    E-Mail: Email Contact

    Agency Contact:
    Amy Smith
    Impress Public Relations
    Tel: 401-369-9266
    E-Mail: Email Contact