SOURCE: OTSP

October 16, 2006 10:50 ET

Crossover Utility Vehicles Poised to Become Largest Automotive Segment

FORD LAUNCHES NEW CUV: 2007 FORD EDGE the Roominess of an SUV With the Comfort, Ride and Gas Mileage of a Car

LOS ANGELES, CA -- (MARKET WIRE) -- October 16, 2006 -- Sales of crossover utility vehicles, or CUVs, are higher than SUV sales for the first time ever.

Two distinct trends have helped spur crossover growth: traditional SUV buyers looking for smaller and more fuel-efficient vehicles and car buyers seeking more spacious and flexible interiors with the confidence of All Wheel Drive.

CUVs look like SUVs, but they are built on a car platform. The difference in production gives them the ride and handling of a car with the functionality of an SUV. SUVs are built on a truck platform.

So far this year, CUV sales are up 9 percent, while SUV sales are down 16 percent. By the end of the decade, CUVs are expected to be a contender for the largest category of vehicles in the U.S.

There are 44 CUV models offered by 16 manufacturers, including Ford. Ward's Automotive estimates there will be more than 70 CUV models by 2009.

A new CUV launched today is expected to push these sales even higher. Ford officially launches its new CUV, the Ford Edge with a public unveiling in San Francisco. Analysts expect the Ford Edge to be a hot seller; it's already generating excitement among consumers. Since the Edge website was introduced in February, more than 1-point-2 million hits have been logged. (www.fordvehicles.com/edge)

Production of the Ford Edge begins this week at the plant in Oakville, Ontario. The Ford Edge will be in dealerships in November.

About the 2007 FORD EDGE:

Important safety features are standard on the five-passenger Edge, including: AdvanceTrac® with RSC® (Roll Stability Control), ABS, Safety Canopy™ with rollover sensor, front- and front seat side-impact air bags, occupant classification system, adjustable head restraints and LATCH system. A laptop-friendly center console and standard MP3-player input jack also are included. The 2007 Ford Edge SE features a base manufacturer's suggested retail price (MSRP) of $25,995 for the well-equipped front-wheel-drive model and $27,645 for the all-wheel-drive model.

FOR B-ROLL, INTERVIEWS, AND ADDITIONAL INFORMATION VISIT http://www.onthescene.com/mnr/ford/cuv.htm

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com.

Contact Information

  • FOR ADDITIONAL INFORMATION PLEASE CONTACT:
    ERIN KANE
    (323) 930-5838
    Email Contact