SOURCE: Crowd Factory

Crowd Factory Social Marketing

April 14, 2010 10:10 ET

Crowd Factory Appoints Sanjay Dholakia as CEO

Former Lithium Technologies CMO Tapped to Deliver Next Generation of Social Marketing

SAN FRANCISCO, CA--(Marketwire - April 14, 2010) -  Crowd Factory, the leading social marketing platform, announced today that Sanjay Dholakia, former chief marketing officer at Lithium Technologies, has joined the company as chief executive officer to lead the company in its next stage of growth. With a background in marketing, strategy, and social software, Mr. Dholakia has a strong track record helping software companies deliver significant growth and market leadership. Dholakia will succeed founder and CEO Alexander Mouldovan, who will assume a new role driving Business Development and product direction.

Most recently, as CMO with the leading Social CRM solutions provider Lithium Technologies, Dholakia was responsible for driving the vision, go-to-market strategy, and customer acquisition programs that helped the company drive 100% year-over-year growth as well as a 2X increase in valuation. Prior to joining Lithium, he served as senior vice president and general manager for SumTotal Systems, responsible for a $100M business that was the clear market share leader in learning management software and solutions. During his tenure, the company grew over 10X.

Dholakia also served as a consultant at McKinsey & Company and Andersen Consulting, advising Global 500 companies across a broad range of industries, driving tens of millions of dollars in revenue and operating efficiencies. Dholakia holds an MBA from the Kellogg School of Management and a B.S. in Economics from the Wharton School of the University of Pennsylvania.

"We are thrilled to have Sanjay join Crowd Factory," said Alexander Mouldovan, founder of Crowd Factory. "Sanjay will provide outstanding go-to-market leadership for this exciting phase of our business as social marketing goes main stream and marketers broadly adopt and leverage social technologies to take marketing to its next stage of evolution."

"Crowd Factory is re-inventing social marketing. Crowd Factory has uniquely isolated the critical element for marketers -- ROI. For the first time, brands can get measurable results from social campaigns and visualize the impact of social marketing on revenue," Dholakia said. "Crowd Factory has done incredible things under Alex's leadership and I am really looking forward to working with the team and our customers to further build this rapidly growing company."

About Crowd Factory
Crowd Factory is the leading social marketing platform enabling companies to run compelling social marketing campaigns that dramatically increase new customer acquisition and capture actionable analytics to further optimize marketing results. We power such renowned brands as HBO, Nielsen, Universal Music Group, Billboard, VEVO, Harvard Pilgrim, The Golf Channel, Rachael Ray, and can help any marketing effort accelerate and optimize results using social marketing. The company is privately held with headquarters in San Francisco, CA. To learn more about Crowd Factory, visit:, or find us on Twitter.

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