SOURCE: CrowdStar

CrowdStar

June 29, 2010 12:00 ET

CrowdStar Enters Into Five-Year Strategic Relationship With Facebook

Facebook Credits to Become Exclusive Global Virtual Currency for All CrowdStar Games

DUBLIN, IRELAND and BURLINGAME, CA--(Marketwire - June 29, 2010) -  CrowdStar, the leading creator of popular social games including category leader "Happy Aquarium," announced today that it has entered into a five-year strategic relationship with Facebook. The agreement forges a shared commitment by the companies to offer compelling social games experiences that delight users and enables CrowdStar to accelerate its growth.

As part of the relationship, Facebook Credits will be the exclusive in-game virtual currency for current and future CrowdStar games, giving more than 50 million users an easy and trustworthy way to buy virtual goods within hit titles such as "Happy Aquarium," "Happy Island," "Zoo Paradise," "Happy Pets," and "Hello City."

Since CrowdStar started using Facebook Credits exclusively in its games in December 2009, the revenue earned per customer has increased almost 50 percent, reflecting the increased level of comfort and trust that customers have when buying currency from Facebook. CrowdStar is growing rapidly, and is on track to have more than 100 employees by the end of 2010.

"We're delighted to be working with Facebook for the long term, and we're very optimistic about the benefits Facebook Credits brings to fans of CrowdStar games and the entire social gaming ecosystem," said Niren Hiro, chief executive officer of CrowdStar. "As more developers adopt Credits, its ease of use across applications will continue to attract more paying customers and increase profits."

CrowdStar also announced today that Facebook Credits is playing a key role in its international expansion and will be the exclusive virtual currency in the French, Italian, German, Spanish and Turkish versions of "Happy Aquarium," which were released last week. Using Facebook Credits will enable CrowdStar to rapidly grow its international presence by removing the burden of creating new virtual currency payment systems in each market.

"CrowdStar has been a valued and important partner in the testing and development of Facebook Credits, and we're pleased that our companies have formalized our commitment to work together," said Dan Rose, vice president of partnerships and platform marketing at Facebook. "We're committed to building the best social games platform in the world on Facebook for users and developers, and Facebook Credits is an important part of our strategy."

Facebook Credits enable users to buy and spend virtual currency across all applications that accept Credits, eliminating the frustration of having to acquire different currencies for different games. As is standard for all developers on Facebook, CrowdStar will receive 70 percent of the revenue from Facebook Credits.

This month, CrowdStar and Facebook worked together to promote "Hello City," a city building simulation game that makes it easy to get started with Credits quickly. Since its launch, almost 5 million people have played the game, while spending and sharing Facebook Credits.

"Facebook Credits offers a simpler process for buying virtual items in games, resulting in happier users and more opportunities for us to grow our business," Hiro said. "Our testing has given us confidence in Facebook Credits and has allowed us to expand our relationship with Facebook."

About CrowdStar
CrowdStar is a leading global developer of social games with a growing community of more than 50 million gamers. Based outside of San Francisco, CrowdStar is home to some of Facebook's most popular, fun and entertaining games, including "Happy Aquarium," "Happy Island," "Happy Pets," "Hello City" and "Zoo Paradise." CrowdStar, a YouWeb-incubated company, has quickly become one of the largest and most successful developers and publishers in social gaming. For more information visit http://www.CrowdStar.com. Follow CrowdStar on Twitter at http://twitter.com/CrowdStar and on Facebook at http://facebook.com/CrowdStar

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