SOURCE: CrowdStar


June 21, 2010 09:01 ET

CrowdStar Helps National Wildlife Federation Save Animals Devastated by Gulf Oil Spill Disaster

Social Games Leader Donates 100% of Net Proceeds on Special Virtual Goods Sales to Support NWF's Efforts to Save Wildlife Affected by BP Gulf Oil Spill Disaster

BURLINGAME, CA--(Marketwire - June 21, 2010) -  CrowdStar, a global leader in social gaming, today announced a partnership with the National Wildlife Federation (NWF) to help raise money benefitting wildlife affected by the devastating BP oil spill.

The more than 50 million monthly players of CrowdStar games on Facebook can purchase special virtual animals in each of the games. CrowdStar will donate 100% of net proceeds from the sales of these items to the National Wildlife Federation.

In CrowdStar's hit game, "Zoo Paradise," players can buy a sea turtle, similar to the ones affected in the oil spill disaster, and then tell their friends about it on Facebook. Players advance in the game by caring for the turtle, feeding it, and helping it grow. Similarly, people can buy and care for a bottlenose dolphin in the game "Happy Aquarium," or a sea duck in "Happy Pets." Across all of CrowdStar's games, people can purchase five different animals, with all net proceeds going directly to NWF's ongoing efforts.

"We are proud to help the National Wildlife Federation in its work to save animals affected by the Gulf oil spill disaster," said Niren Hiro, Chief Executive Officer, CrowdStar. "Our global audience cares deeply about this issue, and we're pleased to provide an easy way for people to get involved and contribute while playing our games."

"We're thrilled to work with CrowdStar to drive more attention and donations to this urgent issue," said Anne Senft, Vice President for Membership and Online Marketing at National Wildlife Federation. "By helping educate a global audience in an engaging and entertaining manner, while allowing people to easily donate, CrowdStar will enable millions of people to save wildlife affected by the disaster."

All games are available on Facebook at and at

About CrowdStar
CrowdStar is a global leader in the social gaming industry with a community of more than 50 million gamers. Based outside of San Francisco, CrowdStar is home to some of Facebook's most popular, fun and entertaining games, including Happy Aquarium, Happy Island, Happy Pets, Hello City and Zoo Paradise. CrowdStar, a Youweb incubated company, has quickly become one of the largest and most successful developers and publishers in social gaming. For more information visit Follow CrowdStar on Twitter at and on Facebook at

About National Wildlife Federation
The National Wildlife Federation has been inspiring Americans to protect wildlife for our children's future since 1936. We are America's conservation organization, helping to confront global warming, safeguard wildlife and connect people to nature. Visit us at and follow us on Twitter at and on Facebook at

Contact Information