SOURCE: CrowdStar


November 17, 2009 12:01 ET

CrowdStar Unveils Agile Business Model With Launch of Its Second Major Game in Two Months: Happy Pets™

First Major Hit Happy Aquarium™ Secures Number 3 Position on Facebook With 7.5M Daily Active Users

DUBLIN, IRELAND--(Marketwire - November 17, 2009) - CrowdStar International Limited (CSIL) today officially unveiled its agile business model with the announcement of its second major title within two months: Happy Pets which is expected to cross 1M DAU within days of its launch last Thursday. In Happy Pets, users adopt kittens and take care of them as they grow into cats. Unlike other games, the focus is on caring for and loving your pets rather than production for sale.

CrowdStar was founded by web entrepreneur Suren Markosian with co-founder Jeffrey Tseng in 2008, and nurtured by Peter Relan, Executive Chairman and lead angel investor. The company has fewer than 20 employees focused on developing and monetizing high quality flash based social games on Facebook which currently use direct payments as the only means of monetization.

Since its founding, CrowdStar has built games on Facebook including a trivia game called Know-It-All-Trivia, a social causes game called Save The Reef and a Battle RPG Game called WW II. Through these experiences the company has developed a new kind of development process for social game development and management, in contrast to the traditional studio model of development. The first successful result of this model has been Happy Aquarium which has achieved 7.5M Daily Active Users within two months of launch.

"Everyone understands that Facebook is hugely successful and social gaming is a huge market and is an inflection point in the gaming industry," said Peter Relan, Executive Chairman of CrowdStar. "But we also recognize that the entire value chain, including the way you actually build, deliver and manage games has also changed, and traditional development models aren't optimal for this new market. We believe we are building the most efficient, agile and profitable business model in the industry."

CrowdStar has received only minimal angel funding from Relan, but is already very profitable and growing rapidly, with new games planned for introduction on Facebook on a regular basis. Happy Pets, its latest game introduced last week, is rapidly approaching 1M DAU within days of launch and is receiving 4.5 star reviews from users for its exceptional art quality and differentiated look.

Happy Aquarium and Happy Pets are trademarks of CrowdStar International Limited. Facebook is a trademark of Facebook.

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