SOURCE: CruiseCam International

November 08, 2007 08:00 ET

CruiseCam International Secures Contract With Driver's Alert for North American Distribution

FARMINGTON HILLS, MI--(Marketwire - November 8, 2007) - CruiseCam International (PINKSHEETS: CCMJ), developer and marketer of a line of "in-car" camera mount and recording systems with a wide range of applications, announced today that it has signed a contract with Driver's Alert of Lighthouse Point, Florida to enable Driver's Alert to introduce all CruiseCam International aftermarket products into the North American Market.

According to the signed agreement, Driver's Alert will be the exclusive distributor to establish market penetration in all North American markets for the CruiseCam aftermarket product line.

CruiseCam International CEO Scott Watkins said, "We are extremely pleased at the ability to close a deal with Driver's Alert, this alliance will allow us to expand our reach into the North American market through the existing 500,000 commercial vehicles that already utilize Driver's Alert's safety and monitoring systems."

Paul Milazzo, Vice-President of Driver's Alert, stated, "It's great to be working with Scott Watkins again, we can now develop video and audio footage for our client base which will give them further data relating to each report. The CruiseCam product line is a natural extension of the Driver's Alert existing monitoring system continued Milazzo."

CruiseCam International will immediately begin the transition of combining resources of both companies to launch the sales and marketing campaign of CruiseCam products throughout North America.

About Driver's Alert

Driver's Alert helps companies identify at risk driving behavior, provides on-line safety education and vehicle monitoring, whether for one vehicle or hundreds of thousands, all at one location or with multiple locations in the US, US territories and Canada. There are over 10,000 companies on Driver's Alert's vehicle monitoring program and that number is increasing. Driver's Alert clients include: insurance companies, trucking companies, law enforcement agencies, school districts, delivery services, utilities, waste management companies and many more. For more information, visit: www.driversalert.com.

About CruiseCam International

CruiseCam International (PINKSHEETS: CCMJ), through its two operating subsidiaries, develops and markets integrated, "in-car" camera mount and recording systems for law enforcement, consumer, commercial and transportation applications, as well as for competition racing cars. The Company's patented technology and industry-first "CruiseCam" offering have been developed since 1999, and are distributed nationwide. For more information, visit: http://www.cruisecam.com/.

SAFE HARBOR: Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs and estimates as to projections are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the Company's judgment as of the date of this release. The Company does not undertake to update, revise or correct any forward-looking statements.

Contact Information

  • Contact:

    D.P. Martin & Associates
    Investor Relations for CruiseCam International
    Ph: 561-514-0194
    Email Contact