SOURCE: Crushpad Inc.

September 26, 2007 08:00 ET

Crushpad Gives Wine Lovers Front Row Seat to 2007 Crush

SAN FRANCISCO, CA--(Marketwire - September 26, 2007) - Crushpad, the urban winery that is democratizing wine making, today announced the launch of Virtual Harvest 2007, a new rich media experience that enables wine lovers from Boston to Barcelona to share in the California wine crush.

Using Crushpad's online wine making community, Crushnet, wine enthusiasts can grab a front row seat to the harvest with a simple point and click, whether it's staying on top of shifting picking conditions at a particular vineyard or cheering on friends working the crush as its streamed live to the Web.

Crushnet brings home the harvest through:

--  Crushpad Cams which capture the dizzying action on the sorting and
    destemming lines and stream it live to the Web.
--  Video monitors in Crushpad's state-of-the-art 34,000 square foot
    winery that let Web viewers chat live with those working the crush.
--  User-generated video, pictures, blogs and forums that let the
    community share the harvest experience in their own way (and even share a
    barrel if they like).
--  Video podcasts that provide behind-the-scenes looks at prominent West
    Coast vineyards and in-the-fields tutorials from top vineyard managers.
--  "Winemaker's Minute" video podcasts that demystify wine making and
    explain its art and science in a straightforward way.

"The crush is an incredibly immersive experience," said Director of Crushnet, Alan Baker. "From the suspense of waiting for the grapes to ripen, to the rush of processing and fermenting your wine, all the way through barrel aging. With the addition of Crushnet's new rich media offerings, even those citizen wine makers who can't participate in-person at our San Francisco winery can still feel part of the harvest."

About Crushpad

Crushpad is a San Francisco-based custom winemaking facility whose over 2,500 clients include wine enthusiasts, professional winemakers, wine bars, retailers and restaurateurs. Crushpad specializes in small-lot, luxury wine production from California's most notable vineyards. The company was founded in 2004 by wine industry veterans and technology industry refugees determined to liberate winemaking from its traditional stereotypes of impossible wealth, expansive chateaus and Golden Retrievers. For more information about Crushpad call 415-864-4232 or visit For more information on Crushnet, visit

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