SOURCE: MarketLive

MarketLive

November 16, 2009 11:24 ET

Cuddledown Launches New eCommerce Website on MarketLive to Increase Revenue and Create Cross-Channel Synergies With Company's Catalog Business

Site Enhances Customer Experience, Improves Search-Engine Optimization and Usability, and Updates Look and Feel to Better Reflect Cuddledown's Refreshed, Multi-Channel Brand

PETALUMA, CA--(Marketwire - November 16, 2009) - MarketLive, Inc., a leading eCommerce software and service provider for midsized specialty retailers, today announced Cuddledown (www.cuddledown.com), a manufacturer and multichannel retailer of luxury bedding, sleep accessories, and home furnishings, has launched its new eCommerce website on the MarketLive v5.5 Intelligent Commerce Platform. The new site is designed to increase revenues by creating cross-channel synergies with Cuddledown's successful catalog business. In addition, the website enhances the overall customer experience, improves search-engine optimization (SEO) results, updates the look and feel to bring it inline with the company's evolved brand.

"The launch of our new site was an exciting moment that reinforced the quality of the project team and complexity of the eCommerce engine we crafted in partnership with MarketLive," said Laura Hnatow, Manager of eCommerce for Cuddledown. "Working together, we were able to meet our goals of making the online experience a richer one for our customers and creating synergies with our catalog business. Since the launch in September, we have received positive feedback from customers and colleagues alike, and experienced an increase in site visits over the previous year."

Specific improvements as a result of the platform upgrade and site redesign include better search-engine optimization (SEO), enhanced usability through more information on product pages, streamlined navigation, upgrades to the shopping cart, and a fresher, cleaner, and more inviting design. The next iteration of the site, already under development, will include ratings and reviews as well as a number of other enhancements to the customer experience.

"It's wonderful to partner with Cuddledown to help the company reach its business goals with the launch of their new site," said Mark Pierce, CEO of MarketLive. "We look forward to working with Laura and her team to continue to grow Cuddledown's online business while creating additional cross-channel synergies with the company's catalog business that will increase sales and improve the customer experience."

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sports Chalet, Vanity Shops, Gaiam, Wakeside, TruSnow and many others.

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