Dr. Oetker

Dr. Oetker

March 10, 2010 09:00 ET

Culinary Experiments Help Parents Turn Up the Heat on Learning

Majority of Canadians believe at-home kitchen activities like baking offer key learning opportunities for children

MISSISSAUGA, ONTARIO--(Marketwire - March 10, 2010) -

Attn: Food & lifestyle editors

Kitchens are often referred to as the heart of a home, but the majority of Canadians also believe the kitchen can be an at-home classroom, offering opportunities for parents to teach children important life skills through hands-on activities like baking. The national survey, commissioned by Dr. Oetker, a well-known manufacturer of high quality desserts, mixes, and ready-made meals, sought to uncover Canadians' attitudes towards baking and their breakfast habits, including the frequency of preparing and eating baked goods. 

Although 85 per cent of the over 1,500 Canadian respondents said baking allows them to bond with their kids and helps reinforce capabilities like following instructions and focusing on a task until it is completed, only 27 per cent of respondents said they regularly bake with their children. Of all the regions, 50 per cent of Quebecers said they bake with their kids once a week or more, the highest of any other province in Canada - a stark contrast to their neighbours in Ontario where a mere 16 per cent bake with the same frequency.

"As a family-owned company, Dr. Oetker feels there are real opportunities for parents to spend more quality time together with their children through activities like baking, and as a result, has developed a new line of Shaker products for busy families," said Stuart Schneiderman, Director of Marketing for Dr. Oetker Canada. "By virtually eliminating the need for preparation and clean up, Shaker has turned baking into an activity the whole family can once again enjoy together."

Time constraints, clean-up limits baking

On average, over 17 per cent of Canadians said they bake more than once a week, but in Quebec this percentage skyrockets to over 45 per cent, the highest of any other regional group. Atlantic Canada was the second highest region to report weekly baking, at over 27 per cent. British Columbians bake the least with 13.5 per cent of respondents confirming they bake only on holidays, and another 25 per cent saying they never bake because it takes too much time. Though British Columbians were the least likely of all Canadians to bake, 40 per cent said they would bake if they had more time, versus the national average of almost 33 per cent.

Time constraints also impact the frequency of baking for younger generations, as almost 40 per cent of respondents aged 18 – 34 said they would bake more if they had the time, followed by almost 37 per cent of those aged 35-44. Sixty per cent of this younger generation also said they would bake more often if there was less clean up involved, 10 per cent more than the national average. Almost 44 per cent of this group said they would bake more if they knew how, nearly 15 per cent more than the national average.

What's on the Canadian breakfast table?

While cereal remains the most popular breakfast food, if given the chance, 40 per cent of Canadians say that they would eat pancakes at least once per week. Perhaps due to the similarity of the pancake's shape with the medals recently awarded in Vancouver, just over 50 per cent of British Columbians reported they would eat a pancake breakfast at least once a week if they could - the highest in all of Canada - followed by Alberta at almost 47 per cent. True to their Canadian roots, a majority of Canadians state they like their pancakes topped with butter and maple syrup, particularly in the Prairies and Ontario where over 76 per cent and 75 per cent respectively claim to prefer this classic method. Though Quebec produces the most maple syrup in the world, 19 per cent of Quebecers were the most likely of any region to prefer eating pancakes with whipped cream and fruit. 

Overall the majority of Canadians felt baking reminded them of the comforts of home life, and particularly, fond memories of mom's kitchen. When asked to think about their childhood in relation to mom's kitchen, nearly 80 per cent of all respondents recalled the comforting smells of freshly baked, straight-out-of-the-oven goodies. This association is strongest in the Prairies at nearly 87 per cent, followed closely by Quebec at almost 86 per cent.

"For many Canadians, the smell of freshly baked goods elicits happy childhood memories," said Stuart Schneiderman. "Dr. Oetker is helping a new generation of Canadians rediscover the joy of baking by ensuring the process is simpler and less time consuming with products like Shaker that consistently produce delicious baked goods the whole family will enjoy."

Dr. Oetker Shaker are available at major grocery stores across Canada with an MSRP of $2.99 and come in a variety of flavours including chocolate chip, blueberry and banana bran muffins, chocolate and vanilla cupcakes, and buttermilk and chocolate chip pancakes. For more information, please visit http://www.oetker.ca/shaker/.

About Dr. Oetker

Dr. Oetker Canada Ltd. is the Canadian division of the Dr. Oetker group of Companies, a multinational food and foodservices corporation with headquarters in Germany. Dr. Oetker Canada Ltd. was established in 1960 with manufacturing and R&D operations located in Mississauga, Ontario. Dr. Oetker Canada Ltd. markets a wide variety of retail food products, including baking ingredients, mixes and desserts including the Dr. Oetker, Shirriff, Shaker and Added Touch brands as well as Dr. Oetker Ristorante and Casa di Mama ready-made meals. For further information about Dr. Oetker or for the complete product range, please visit: www.oetker.ca

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