SOURCE: Culver's

April 29, 2010 16:48 ET

Culver's Kicks National Hamburger Month Into Gear by Launching the New BBQ Cheddar ButterBurger®

PRAIRIE DU SAC, WI--(Marketwire - April 29, 2010) -  Culver's introduces a new ButterBurger to help celebrate National Hamburger Month in May. Culver's is now serving the BBQ Cheddar ButterBurger with fresh, never-frozen 100 percent U.S. beef, savory BBQ sauce, Wisconsin Cheddar cheese and cooked-to-order with a choice of your favorite condiments. In fact, the variety of topping choices at Culver's should keep a ButterBurger enthusiast busy for the entire month, given there are 5,040 unique combinations.

After enjoying the ButterBurger, guests are encouraged to visit Culver's on Facebook at www.culvers.com/facebook to share thoughts about the new ButterBurger and take the Burger versus Brisket poll.

"The ButterBurger is Culver's signature sandwich and the cornerstone of our menu," says Jim Doak, Culver's Director of Research and Menu Development, and Executive Chef. "What a better way to help our guests celebrate National Hamburger Month than with a new ButterBurger."

Devoting an entire month to the burger may seem a bit excessive, but as the nation's favorite sandwich in poll after poll, Culver's feels it's worth the effort. The restaurants serve more than a million burgers a week.

"Even though it's Culver's signature menu item, we do have customers ask why the ButterBurger is called a ButterBurger," says Doak. "It's a unique name -- it comes from the lightly toasted, buttered bun."

Remember to visit Culver's during the month of May and start your own National Hamburger Month celebration with the BBQ Cheddar ButterBurger or any of the many other delicious ButterBurger options.

For more information, please visit www.culvers.com.

About Culver's
Culver's serves fresh food with genuine family values to each and every guest. Culver's is an expanding franchise system with more than 400 independently owned and operated restaurants in 18 states. The restaurants' award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and cleanliness. Signature items include the ButterBurger, made from fresh, never-frozen U.S. beef and fresh Frozen Custard, including the famous Flavor of the Day program.