SOURCE: Action Products International, Inc.

October 31, 2006 11:02 ET

Curiosity Kits® New "JBI" Wins "Dr. Toy's 100 Best Children's Products for 2006"

New "Junior Bureau of Investigation"™ Kits Uncover Great Reviews for This Holiday Season

ORLANDO, FL -- (MARKET WIRE) -- October 31, 2006 -- Action Products International, Inc. (NASDAQ: APII) announced the Curiosity Kits® Junior Bureau of Investigation "JBI" Evidence Kit has been selected as one of the 100 Best Children's Products for 2006 and one of the 10 Best Socially Responsible Products for 2006 by Stevanne Auerbach, PhD a.k.a. "Dr. Toy" who developed the program as a service to consumers who desire to purchase safe, affordable, educational oriented, stimulating toys and products for children. By evaluating toys and children's products with extensive training background, and over 35 years of experience evaluating, writing and speaking about toys and children's product "Dr. Toy's 100 Best Products" are carefully chosen from among thousands that Dr. Auerbach has reviewed at toy fairs, catalogs, and through many other sources, in addition to using extensive criteria she has developed over the years. The 15th Annual report is available in the online magazine, Dr. Toy's Guide, at www.drtoy.com.

With the recent prestigious award, "Creative Child Magazine Seal of Excellence Award" and just recently being featured in "Toy Wishes" magazine as the third top activity toy for kids, the Curiosity Kits® product line has been very hot this season and is guaranteed to spark youthful imaginations while providing hours of investigative pleasure. Young investigators can engage in role-play and discover what it may take to unravel and analyze clues to solve a case. The JBI kits include everything necessary for a complete "crime scene" investigation with evidence cards, a working camera, evidence bags, flashlight, tweezers that are used for collecting evidence, crime scene tape and an official Junior Bureau of Investigation badge!

Action Products International recently participated in the Toy Industry Association's Fall Toy Show this weekend at the Javits Convention Center in New York City.

Action Products International, Inc. (APII) based in Orlando, Florida, is a consumer products manufacturer, emphasizing branded educational and positive leisure products. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company's web sites at www.apii.com and www.curiositykits.com

Forward-Looking Statements: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

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    LC Group
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