SOURCE: Action Products International, Inc.

October 04, 2007 10:35 ET

Curiosity Kits Says Ahoy to Pirates

New Pirate-Magic Kits Hit Shelves for Fall

ORLANDO, FL--(Marketwire - October 4, 2007) - Yargghh! Curiosity Kits newest activity series to set sail on the high seas this fall are Pirate Magic Kits! Young adventurers and magicians will encounter an ocean of discovery thanks to a clever combination of play themes from Action Products International, Inc. (NASDAQ: APII), a leading educational toy and activity designer. The new kits incorporate imaginative role-playing with classic magic tricks -- all featuring a pirate twist.

"Imagination leads to curiosity, and Curiosity Kits lead to learning and fun," said Richard Malagodi, president and chief operating officer of Action Products International, Inc. "With these new kits children will be able to combine their love of all things pirate and delve into the atmosphere of wonder that magic creates. These kits are a terrific combination of themes and an ideal launch point for acquiring new skills of manual dexterity while building confidence."

The new Pirate Magic Kit: Tricks and Treasures contains plenty of props and easy to follow instructions. The included skull and crossbones eye patch and black mustache will give every magic show "pirate style." Performers will amaze their audiences with clever tricks and can expect a huge round of applause when they turn regular money into pirate currency, the equivalent of making their own treasure!

Avast! For a bigger bag of tricks look no further than the Pirate Magic Deluxe Kit featuring timeless magic tricks such as the famous disappearing eyeball and vase -- audiences will marvel as young magicians place the eyeball in their pocket and make it instantly reappear in the vase with the wave of a hand! Also included are two decks of cards, classic ball and cups, dice, a glass bottle, and additional seaworthy props that accessorize the more than 30 magic tricks.

These latest additions to Curiosity Kits will be released this fall coinciding with the promotion and release of Disney's third installment of "Pirates of the Caribbean" on DVD this holiday season.

About Action Products International, Inc.

Action Products International, Inc. (APII), based in Orlando, Fla., is a consumer products manufacturer, emphasizing branded educational and positive children's products. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company's Web sites at and

Forward-Looking Statements Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Contact:
    Debbie Serkin
    Brand Director
    Action Products International, Inc.
    (407) 660-7225
    Email Contact