SOURCE: Action Products International, Inc.

October 01, 2007 11:58 ET

Curiostiy Kits: Calling All Heroes

CK Announces New Trading Card Quickits

ORLANDO, FL--(Marketwire - October 1, 2007) - What do superheroes and all-star athletes have in common? They both have their own Curiosity Kits® personalized Trading Cards, available this fall from Action Products International, Inc. (NASDAQ: APII), a leading educational toy designer.

Using their own images, imaginations and the guidelines provided in kits, children create and trade their own trading cards, featuring themselves as the all-star athlete or superhero they've always dreamed of.

"With the trading card series we are moving to an exciting new product combining elements of self expression with creativity in a unique way," said Richard Malagodi, president and chief operating officer of Action Products International, Inc. "The cards allow children to dream up, live out, and trade an experience completely unique to them, and we think that is incredibly important in terms of growth and development."

Kids will have the ability to step into the spotlight and show off their athletic skill with the All-Star Sports Trading Cards QuicKit. Just in time for the start of several major sports seasons, young all-stars can create their own sports trading cards with their favorite photos, plus colorful stickers proclaiming "You're the best," "Rookie of the Year!" and much more. Kids then have the choice to make up a winning team with the cards, or feature themselves in various sports to collect or trade with friends.

With the Superhero Trading Cards QuicKit, mild-mannered youngsters can transform themselves and become larger than life! Included in the kit are the coolest costume elements and mask stickers around so kids can craft their very own super trading cards using their favorite photos. The fun doesn't stop once the card is created as the new heroes give themselves unique names and describe their amazing super-powers on the reverse side.

Each kit includes easy fold and sticker assembly and enough material for four cards.

About Action Products International, Inc.

Action Products International, Inc. (NASDAQ: APII), based in Orlando, Fla., is a consumer products manufacturer, emphasizing branded educational and positive leisure products. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company's Web sites at and

Forward-Looking Statements Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Contact:
    Debbie Serkin
    Brand Director
    Action Products International, Inc.
    (407) 660-7225
    Email Contact