Jeunique International Canada Inc.

Jeunique International Canada Inc.

September 29, 2009 08:00 ET

Custom-Fit Bras: Going Beyond Fashion to Address Health Benefits

Eighty-five percent of women wear the wrong bra size! Do you?

POINTE-CLAIRE, QUEBEC--(Marketwire - Sept. 29, 2009) - In this age of choosing sexy over comfortable, supportive bras, women are frustrated with their bra purchases, but they fail to realize that good breast health begins with a proper-fitting bra. To address this need, Jeunique International (Canada) Inc. carries a line of custom-fit bras that offers an accurate fitting, and healthy support without underwires.

The Smoothie Bra is among several popular custom-fit styles that Jeunique Canada offers and that has customers coming back again and again. "Once you try a Jeunique bra, you'll never go back to buying department store bras", says long-time customer Julia Hawkins, from Mississauga, Ontario.

"It's all in the engineering of the bra design", says Linda O'Grady, Marketing Vice-President of Jeunique International (Canada) Inc. "Our patented banderin provides shelf-like support which allows the breast to be supported from underneath the breast; not from the shoulder straps like so many conventional bras".

According to Marilyn Smith, Jeunique Canada's Area Coordinator and certified, professional bra-fitter, the functional attributes of a bra entail more than style. "Breast health has become such an important topic, so women are curious to know what makes our bras stand out from the competition," she explains.

"The way in which our bras support delicate breast tissue allows for proper circulation and lymphatic drainage" Smith said. "This prevents health-related problems caused when breast tissue just sits on the chest. Whether you're full-figured or small-breasted, you still need to support your breasts. Small breasts can sag too."

Smith added that the medical community has acknowledged the benefits of the Jeunique bras. "Chiropractors and massage therapists often refer their patients to us."

Jeunique bras are referred to as "custom-fit" because of the extensive range of sizes the company carries. Aside from the Smoothie Bra, other bra styles are available, as well as other specialty undergarments; each with the same goal in mind: healthy support.

With Breast Health Awareness Month around the corner, many Canadian women may reconsider their bra needs and discover the health benefits of a proper-fitting bra. For more information, visit, or to find a Jeunique representative near you, please call Linda toll-free at: 1-800-346-3553, ext. 235.

Jeunique International (Canada) Inc., a direct-selling company established in 1959, specializes in custom-fitted bras. Jeunique's specialty garments are sold by independent representatives across Canada. Trained, certified fitters provide personalized fittings. The products and customer services are available through bra-fitting clinics, private fittings and home shows.

Contact Information

  • Jeunique International (Canada) Inc.
    Linda O'Grady
    Vice-President, Marketing
    514-695-1818, ext. 235