SOURCE: Ektron, Inc.

Web Content Management

April 08, 2010 10:03 ET

Customers Worldwide Creating Multilingual Destination Sites on Ektron Platform

U.K. Translation and Localization Firm and Canadian PlayStation® Site Delivering Personalized Experiences to Audiences With Ektron Platform's Multilingual Capabilities

NASHUA, NH--(Marketwire - April 8, 2010) -  On first glance, a U.K. company specializing in translation and localization services and the Canadian site for one of the world's most popular gaming platforms might not seem to have much in common. However, the link is Ektron, as it is for thousands of other sites on the web. Ektron Inc., a web content management, social software and marketing optimization solution provider, is powering Lloyd International Translations (http://www.lloyd.co.uk/ ) and PlayStation.ca (http://www.playstation.ca) to make both sites destination showcases featuring multilingual capabilities in action.

Lloyd International Translations -- Increasing Operational Efficiency with Ektron

Established in 1989, Lloyd International Translations (LIT) specializes in assisting companies to achieve global success by providing first-class technical translation and localization services. "We were looking for a content management system that would allow us to use our translation tools to translate the content in an efficient manner," says Noel McCourt, technical project manager at LIT. On LIT's Ektron-powered site, visitors use a pull-down menu to select their language of choice, U.K. English, French or German. One simple selection and a visitor will see the site refresh to reflect the chosen language, with links and text placement remaining intact.

Ektron's web content management platform provides a complete solution for managing multilingual web content, including native support for the XLIFF file format -- an important localization standard -- and integration with popular software translation tools. XLIFF (XML Localization Interchange File Format) is a format used to exchange localization data, enabling translators to concentrate on the text to be translated, without worrying about text layout.

"With the XLIFF format we can export segments of content and not have to worry about linking or the positioning of the file," says McCourt. "It's all being taken care of by the Ektron platform."

PlayStation.ca -- A Bi-lingual Site Keeping Visitors Loyal and Engaged

Designed by Ektron partner Noise Digital to drive greater market reach, increase brand awareness and to keep customers loyal and engaged, Playstation.ca makes it easy for the client to change content in real-time without impacting the site's intensive graphic look-and-feel. Ektron also powers PlayStation Canada's multilingual feature, allowing visitors to quickly change text and graphic content from English to French with one mouse click.

"Their being a Canadian corporate site meant that Ektron's multilingual capabilities were very important to PlayStation.ca," says Rich McMullan, technical director at Noise Digital. The client feels the way Ektron manages multilingual content is quite powerful."

More information on Lloyd International Translations deployment of the Ektron platform can be found here. More information on Noise Digital's ongoing work for Playstation.ca can be found here.

About Ektron

Ektron revolutionizes how companies use the web to drive business outcomes. By combining web content management (WCM), marketing optimization and social software, Ektron gives companies a single platform that improves operational efficiency, drives revenue growth and builds customer loyalty. Ektron's e-commerce and social software integrations are unique in the WCM industry. No other WCM software vendor allows companies to sell directly online and harness the power of social networking to build meaningful business relationships. Ektron empowers marketers to create, categorize and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, N.H, Ektron helps a diverse set of customers, public and private, across a broad range of industries. Ektron has more than 8,000 customers worldwide including NASDAQ, Kodak, University of Notre Dame, AMC Theaters, Silicon Valley Bank and Texas Children's Hospital. For more information, visit: http://www.ektron.com.

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