SOURCE: Cutting Edge Information

Cutting Edge Information

February 09, 2010 09:12 ET

Cutting Edge Information's Research to Be Presented at CBI's Second Annual Bio/Pharmaceutical and Medical Device Forum on Speaker Program Management

RESEARCH TRIANGLE PARK, NC--(Marketwire - February 9, 2010) - Senior Research Analyst Jordan Stone will present key findings from Cutting Edge Information's recent study "Pharmaceutical Speaker Programs: Measuring ROI and Communicating Value" at the Center for Business Intelligence's (CBI) Second Annual Bio/Pharmaceutical and Medical Device Forum on Speaker Program Management. For more details about the study, visit http://www.cuttingedgeinfo.com/pharma-speaker-programs/.

Stone's presentation will focus on measuring return on investment, improving efficacy and the trend toward educational speaker programs coming from the pharmaceutical, biotechnology and medical device industries. One key finding that his presentation will focus on is that, according to surveyed drug company executives, speaker programs' effectiveness has dropped 42% over the past five years.

"It is no surprise that speaker program leaders want to create and present more effective events," Stone said. "Increasing cost pressures, a more stringent regulatory environment, and busier physicians make the task daunting, however."

Some of the drop in efficacy is due to expanded regulations on drug companies, as well as regulations that make physicians' schedules tighter. In recent years, increased scrutiny of relationships between drug companies and physicians has led to a smaller pool of speakers available for promotional and educational programs.

CBI's Second Annual Bio/Pharmaceutical and Medical Device Forum on Speaker Program Management aims to bring together experts in the field of speaker management, marketing, business development and sales to address the challenges faced in successfully executing promotional speaker programs while maintaining a culture of compliance. More information about CBI's event can be found at: http://www.cbinet.com/show_conference.cfm?confCode=PC10008.

Stone's presentation will take place on February 23 at the Loews Philadelphia Hotel. The analyst led Cutting Edge Information's research on speaker program management. The study, "Pharmaceutical Speaker Programs: Measuring ROI and Communicating Value," (http://www.cuttingedgeinfo.com/pharma-speaker-programs/) provides innovative, actionable strategies and best practices to make speaker events more effective and generate better return on investment.

A complimentary report brochure for "Pharmaceutical Speaker Programs: Measuring ROI and Communicating Value" is available for download here: http://www.cuttingedgeinfo.com/pharma-speaker-programs/.

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