SOURCE: Cygnus eTransactions Group, Inc.

November 13, 2007 08:30 ET

Cygnus Adds Mobile Ticketing Capabilities With ShopText Partnership

Tickets, Merchandise Sales Available Now With Mobile Phone Text Messaging

ORLANDO, FL--(Marketwire - November 13, 2007) - Cygnus eTransactions Group, Inc. (PINKSHEETS: CYGT), a leader in ticketing and electronic commerce, today announced an agreement with ShopText, Inc., a leading provider of text-based mobile commerce and marketing solutions, to provide a comprehensive mobile ticketing system for entertainment, sports and recreation venues.

Consumers will be able to purchase tickets and merchandise using any text-enabled mobile phone simply by sending the ticket or product keyword via text message.

The system works across all major wireless carriers and there is no software to download. The service will be available for many ticketing applications including general admission venues such as theme parks and attractions as well as reserved seating at concerts and sporting events. Tickets can be delivered by mail, picked up at will call, printed at home or at a Cygnus kiosk. Merchandise can be shipped or picked up at the venue.

"Consumers have rapidly incorporated text messaging into their everyday lives, from managing their bank accounts to casting votes for America's next top performing artist, and purchasing tickets by text message will soon be just as popular," said Steve Brown, president and chief executive office of Cygnus. "By teaming up with ShopText, we've extended the reach of Cygnus' technology to over 200 million cell phones in America."

"In today's world, consumers are far more likely to carry their mobile phone than their wallets. With the addition of ShopText to Cygnus' ticketing system, any venue can now offer a full range of mobile enabled offerings including ticketing, merchandise sales and on-site promotions," said Steve Roberts, chief executive officer of ShopText.

The companies have completed integration of their technology platforms and are concluding the final stages of product development. The new system will debut at the IAAPA Attractions Expo 2007, the largest tradeshow for theme parks and attractions, taking place in Orlando, Florida, November 13-16.

About Cygnus

Cygnus delivers powerful ticketing, mobile and e-commerce solutions that help its customers increase sales without adding expensive infrastructure costs. Cygnus' products and services are aimed at a wide variety of paid admission businesses ranging from theme parks and attractions to concerts, live events and sports.

Key solutions for ticket and merchandise sales include mobile commerce, e-commerce, front gate/box office point-of-sale and self-service kiosks. Integrated payment card processing is provided by Cygnus' own payment card processing system, which is also available as a standalone service for easy integration with 3rd party software. For information about Cygnus and IAAPA Attractions Expo 2007, please visit www.cygnus.com. Cygnus will be exhibiting at booth number 4451.

About ShopText

ShopText's mobile commerce and promotions platform transforms any advertisement into a point of sale opportunity. ShopText technology creates a secure, direct-to-consumer marketplace where consumers can shop, sample and save right from their mobile phone, the moment they are engaged with any media. ShopText works with any text-enabled phone, major credit card and debit card, wireless carrier and traditional and web-based advertisement. ShopText's clients and commerce participants include: Procter & Gamble, ESPN Mobile Publishing, Maxim Magazine, CosmoGIRL!, Lucky, Vibe, Knitting Factory, Taylor Swift and Tim McGraw. For more information please visit www.shoptext.com.

Forward-Looking Statements

Some of the statements contained in this news release constitute forward-looking statements. These statements involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors, including changes in general economic, political and business conditions, actions of current and potential competitors, ability to attract new and retain existing customers, and other factors could cause actual results to differ materially from the Company's expectations and these forward-looking statements.

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