SOURCE: Cygnus eTransactions Group, Inc.

November 08, 2007 08:30 ET

Cygnus Launches New Technologies and Fully Hosted Venue Ticketing Solution at Attractions Industry Expo

Online Ticketing Leader Expands Portfolio to Power Entire Ticketing Operations

ORLANDO, FLA--(Marketwire - November 8, 2007) - Cygnus eTransactions Group, Inc. (PINKSHEETS: CYGT), a leader in ticketing and electronic commerce, today announced it will unveil a highly anticipated suite of new technologies at IAAPA Attractions Expo 2007, a major conference and trade show organized by the International Association of Amusement Parks and Attractions in Orlando, Florida, November 13-16.

Cygnus will showcase its third-generation ticketing and e-commerce system, demonstrating significant enhancements, new functionality and new user interfaces for its point-of-sale, e-commerce and self-service ticketing products.

With a full complement of solutions now in place to power entire venues, Cygnus moves to the forefront of ticketing providers. Powered by a world-class, fully hosted platform, Cygnus delivers an industry proven, comprehensive system that enables its clients to market, sell and distribute their products with unparalleled flexibility.

"Cygnus products are clearly differentiated by advanced features that focus on driving top line revenue and a business model that makes state of the art technology accessible to small, medium and large operators," said Steve Brown, president and chief executive officer of Cygnus.

Moving beyond standard transaction capabilities, ceStation® V3 takes front gate and box office ticket sales to a new level. A key feature of ceStation V3 is the incorporation of dynamic prompts that guide the ticket seller through the specifics of upgrading the customer to higher end options such as multi-day tickets and season passes.

"Attractions often rely on seasonal staff with minimal training, ceStation V3 shifts the focus from the mechanics of operating a complex terminal to the important tasks of customer service and selling, helping transform routine order takers into outstanding sales people," added Mr. Brown.

ceStation V3 also includes powerful back-office applications with a robust set of features for managing group sales, season pass processing and system administration.

For Internet sales, Cygnus will unveil ceShop™ V3, a revolutionary new technology that converts informational websites into immersive, online stores simply by adding a few lines of code. This new concept retains the customer inside the client's branded website, providing a seamlessly integrated shopping experience.

The unprecedented display of Cygnus solutions at the IAAPA Attractions Expo will allow thousands of industry professionals to experience the company's new array of cutting edge products. Attendees will see first-hand how Cygnus solutions streamline the sales and distribution processes, grow revenue and reduce the cost of owning and maintaining technology.

About Cygnus

Cygnus delivers powerful ticketing, mobile and e-commerce solutions that help its customers increase sales without adding expensive infrastructure costs. Cygnus' products and services are aimed at a wide variety of paid admission businesses ranging from theme parks and attractions to concerts, live events and sports.

Key solutions for ticket and merchandise sales include mobile commerce, e-commerce, front gate/box office point-of-sale and self-service kiosks. Integrated payment card processing is provided by Cygnus' own payment card processing system, which is also available as a standalone service for easy integration with 3rd party software. For information about Cygnus and IAAPA Attractions Expo 2007, please visit www.cygnus.com. Cygnus will be exhibiting at booth number 4451.

Forward-Looking Statements

Some of the statements contained in this news release constitute forward-looking statements. These statements involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors, including changes in general economic, political and business conditions, actions of current and potential competitors, ability to attract new and retain existing customers, and other factors could cause actual results to differ materially from the Company's expectations and these forward-looking statements.

ceStation and ceShop are trademarks of Cygnus eTransactions Group, Inc.

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