SOURCE: Cypress Consulting

August 04, 2008 09:00 ET

Cypress Consulting Captures New Niche in Fast Growing, Tech Savvy Healthcare Sector

Company Selected by Qualis Health, Seattle Children's Hospital Research Institute and Northwest Reproductive for Interactive Expertise and Demonstrated Return on Investment

SEATTLE, WA--(Marketwire - August 4, 2008) - Current trends in the healthcare industry showcase increasing use of technology to create internal efficiencies, to compete more effectively in the digital marketplace, and to provide subscribers and patients with the control and accessibility of health information they seek. Meeting this growing demand, Seattle-based Cypress Consulting, a business consulting, technology and creative services firm, demonstrates its marked success in this market using three unique projects.

In January, the Cystic Fibrosis Therapeutics Development Network Coordinating Center (TDNCC), a research program of Seattle Children's Hospital Research Institute, partnered with Cypress Consulting to develop a modernized interactive website to help the network facilitate rapid, safe and coordinated evaluation of new treatments for Cystic Fibrosis. Cypress combined Microsoft Office SharePoint® Server 2007 capabilities with its own custom design to create a secure place for efficient and effective collaboration between network members. Completed in June, the new CF ClinicalResearchNet was launched, improving information sharing and workflow automation, and providing a centralized point of network administration and user management.

"Cypress Consulting helped us create a faster and easier process for something we had been doing for many years," said Drew House, director of business & fiscal operations for the TDNCC at Seattle Children's. "Our researchers now have an improved, web-based system to support submission, review and feedback for cystic fibrosis clinical trial protocols. This tool automates challenging processes, and also provides greater opportunities for exchange of information and ideas between researchers. We expect CF ClinicalResearchNet to help ensure quality and safety in the rapidly expanding field of cystic fibrosis clinical research."

For the Northwest Reproductive Science Center, Cypress Consulting was selected to develop a fresh online brand that demonstrated the organization's in-vitro and embryo freezing services, and provided a new digital tool for communicating with its current and future patients. In response, Cypress produced a rich, image-intense plan to meet the new site's goals of being warm and inviting; providing concise and easy to read content; improving search engine listings; and enabling in-house management via the incorporation of a new Sitecore content management system. "Thanks to Cypress Consulting, we converted our old text-heavy, hard to navigate Website into a place that our patients feel comfortable and confident searching for information, learning about treatments, and researching our physicians," said Michael Opsahl, MD, medical director. "In addition, the search engine optimization and ongoing search marketing services Cypress provides lets us actively utilize the web as a means of attracting new patients who are looking for a highly successful Infertility Center with state-of-the-art infertility treatments in an atmosphere of personalized care."

In another project launching this month, Cypress Consulting partnered with Qualis Health to deliver a new Web brand for Medicare beneficiaries in Washington State and Idaho. Qualis' existing site has undergone limited updates from a design and content perspective, and rather than overhauling the entire corporate site, the company chose to create a separate micro-site that accurately reflected its brand and scope of services. "Cypress Consulting helped us maintain our essence as a non-profit organization and avoid the look and feel of traditional medical organization Websites by incorporating flash technology and rich imagery," said Joyce Shaw, vice president corporate communications. "The result is a visually engaging way to communicate with our audiences, and includes key features like the simple ability to increase the font size and a purposeful effort to reach a more diverse audience."

Cypress Consulting is nationally recognized for its innovative use of creative and technical aesthetics that deliver companies with an enlivened, easy to maintain Web experience. The company commonly provides training on new technologies that are incorporated into its solutions, and emphasizes the creation of a cohesive interactive brand that drives bottom-line results. According to founder Nate Thompson, "We've experienced notable success in markets like the healthcare sector that are less-served by interactive business consulting firms, and strive to continue to increase our presence in this market. With both our business and interactive consulting services, we can help healthcare organizations utilize technology to drive internal efficiencies, better connect with customers and even act as a cost-effective customer acquisition tool."

About Cypress Consulting:

Since 2001, Cypress Consulting has provided management, strategy and marketing consulting plus interactive web development services to a national customer base. Comprised of a team of industry veterans, Cypress works with customers to strategically apply technology to solve business problems and extend business reach. Cypress' Business Consulting, Technology and Creative practices enable it to deliver holistic solutions to customers including Microsoft, Starbucks, CBS, Comcast, Fox Sports Northwest, Supersonics.com, as well as interactive media and marketing for healthcare organizations like Qualis Health and Children's Hospital. For more information, please visit www.cypressconsulting.net.

Contact Information

  • Media Contact:
    Jennifer K. Ritchie
    REVOLUTION PR for Cypress Consulting
    206-932-2454
    Email Contact