SOURCE: D-Link Systems, Inc.

January 03, 2008 17:29 ET

D-Link and Skinit Team to Offer First Customizable Skins for Home Networking Equipment

Personalized and Durable, Electronic Device Covers Are Available in Hundreds of Themes Including Photos, Sports, Corporate Logos, Tattoo Art

FOUNTAIN VALLEY, CA--(Marketwire - January 3, 2008) - D-Link, the end-to-end networking solutions provider for consumer and business, today announced it will team with Skinit, Inc., the leading provider of personalization solutions for consumer electronic devices, to offer personalized electronic device skins for its most popular home networking routers.

D-Link and Skinit now offer customers the option to customize their routers with some 3000 designs, including fashion designs, sports teams, colleges, tattoo art, initials, symbols, and corporate logos, as well as the ability to import a personal photo using the Skinit custom design tool.

Skinit's skins are personalized, high-quality vinyl covers specially designed to fit a broad variety of consumer electronic devices. Initially, D-Link and Skinit are providing personalization solutions for the following routers:

D-Link® DIR-655 Xtreme N™ Gigabit Router, DIR-625 RangeBooster N™ Router, DIR-615 Wireless N Router DGL-4500 Xtreme N Gaming Router, DGL-4300 Wireless Gaming Router, DGL-4100 Gaming Router and the DI-624 802.11g Wireless Router.

"Routers have become ubiquitous in both the home and the workplace, so we believe our customers will embrace the unique form of personalization that Skinit products offer," said Daniel Kelley, Director of Marketing, D-Link Systems, Inc. "We've taken the most powerful home networking products on the market and combined them with a fun product that enables our customers to make what was once a necessary addition to their desk into an extension of their personal style."

The skins are available via the web portal which provides access to Skinit's entire collection of over 3000 premium designs and licensed digital images, as well as user-friendly personalization tools. Skins for D-Link's routers retail for $14.99MSRP and are available immediately.

"We applaud D-Link for being the first networking provider to offer personalization of routers," said Paul Buss, CEO of Skinit, Inc. "Over the past few years, we have seen dramatic increases in mobile device sales when paired with a promotion for our skins. We look forward to providing D-Link with this exciting personalization option for their router customers."

D-Link will be showcasing its line of home networking routers with Skinit products at the Consumer Electronics Show (CES) in Las Vegas, January 7-10th at South Hall, Booth # 36212.

Over the last two years, Skinit has rolled out successful personalization programs with more than 16 major partners, OEMs and service providers such as HP, Dell, Verizon Wireless, Sprint, Brightstar, T-Mobile, Alltel, FujiFilm, Disney Online, Kodak and I-Robot.

About D-Link

D-Link is the global leader in connectivity for small, medium and large enterprise business networking. The company is an award-winning designer, developer and manufacturer of networking, broadband, digital electronics, voice, data and video communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments. With millions of networking and connectivity products manufactured and shipped, D-Link is a dominant market participant and price/performance leader in the networking and communications market. D-Link Systems, Inc. headquarters are located at 17595 Mt. Herrmann Street, Fountain Valley, Calif., 92708. Phone (800) 326-1688 or (714) 885-6000; FAX (866) 743-4905; Internet

About Skinit

Skinit provides leading OEMs, wireless carriers, MVNOs and distributors with turnkey personalization platforms to increase product differentiation, sales velocity, margins and brand impressions. These platforms allow OEMs, wireless carriers and MVNOs to offer personalized skins to their customers via internet, OEM, retail and promotional channels. Skinit provides the largest, most advanced on-demand manufacturing, fulfillment, supply chain, image portfolio and product line available, including the Skinit Customizer that allows consumers to upload and decorate their own photos. Skinit's photo quality removable skins are made from exclusive 3M materials and are customized to fit consumer electronic devices including mobile handsets, MP3 players, desktop and laptop computers, gaming consoles, routers, monitors among others totaling over 4 million SKUs. To learn more about Skinit, please visit

D-Link, Xtreme N, RangeBooster N and the D-Link logo are trademarks or registered trademarks of D-Link Corporation or its subsidiaries in the United States and other countries. All other trademarks or registered trademarks are the property of their respective owners. Copyright © 2007. D-Link Corporation/D-Link Systems, Inc. All Rights Reserved.