DAVE Wireless

February 02, 2010 12:27 ET

DAVE Wireless Becomes Mobilicity

New wireless carrier unveils go-to-market brand name; announces it will bring unrivaled simplicity and value to Canadian consumers this spring

TORONTO, ONTARIO--(Marketwire - Feb. 2, 2010) -

A photo for this release will be available via Marketwire on the picture wire of The Canadian Press

Wiarton Willie isn't the only sign of spring in Canada this Groundhog Day. Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless) today announced it will launch its service in Toronto this spring.

Chairman John Bitove and President Dave Dobbin also revealed the company's go-to-market consumer brand name is Mobilicity – incorporating the mobile carrier's focus on simplicity for city-based customers.

In addition to offering simple, value-packed unlimited plans, Mobilicity will feature an outstanding lineup of reliable, name-brand handsets from leading manufacturers, like Research In Motion (BlackBerry) and Nokia – without any contracts that lock customers into service plans.

"Mobilicity will kick the value equation up a notch this spring," said Dobbin, reaffirming the company's commitment to bringing down the cost of wireless. "If you live and work in one of our cities and you're looking for the best wireless deal around, you're going to love Mobilicity."

Last year, according to Paris-based Organisation for Economic Co-operation and Development, Canada had the third-highest wireless rates in the developed world, citing medium-usage average costs of $500 US a year, compared to the Netherlands, which at $131 US, had the lowest average rates.

Mobilicity: My phone. My city. My way.

All aspects of the new corporate identity were designed to bring a "refreshingly simple" narrative to life, said Sara Moore, vice president, marketing. "Mobilicity will stand for a simple, straightforward, customer-friendly way of doing business. Our clean brand design and crisp colours clearly convey that," she explained.

The corporate identity was created by Verse Group, an award-winning design firm whose principals have also established successful corporate identities for RBC and Microsoft.

Mobilicity will roll-out its service in Vancouver, Edmonton, Calgary and Ottawa later this year. The company can now be accessed on the Internet at www.Mobilicity.ca.

About Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless)

DAVE Wireless is a Canadian wireless carrier, which will operate under the Mobilicity brand name. The company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Following the Canadian wireless spectrum auction, DAVE Wireless holds licenses which cover more than half of Canada's population in 10 of the 13 largest markets including Toronto, Vancouver, Calgary, Edmonton and Ottawa.

Contact Information

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    DAVE Wireless
    Sheryl Steinberg