SOURCE: DC Brands International, Inc.

January 22, 2008 11:00 ET

DC Brands Addresses Company Audit

DENVER, CO--(Marketwire - January 22, 2008) - In recent press releases, DC Brands International (PINKSHEETS: DCBR) has said they believe 2008 will be a breakout year. In fact, the company does appear to be getting traction with both retailers and distributors and expects exponential growth this year. Additionally, as released yesterday, the company's new line of health beverages, being manufactured under the name Hard Nutrition Functional Water Systems, is now in production and is poised to be a trendsetting product. With these vitally important issues well underway, the company's President & CEO Richard Pearce addressed the issue of DC Brands completing its audit process and regaining bid and ask status.

Said Pearce, "Until now we have had one person in charge of all accounting duties plus managing the production and development of the current and new product lines. I'm the first to admit that this was too much for one person to handle. Last summer at our shareholders event in Vegas we announced that we were purchasing the vitamin and supplement company Hard Nutrition, which we did. At that time we were well on our way to completing the audit; however, trying to work the books of Hard Nutrition and properly account for all transactions and make that work into our system proved a daunting task. It was not just the physical act of getting it completed and the technical ability to do so, it was more a matter of too little time and resources and people just being spread too thin. After announcing we were buying Hard Nutrition and doing so, we had to focus on the reason we made that move, to develop what all of us wholeheartedly believe is the future of our company.

"Jeremy Alcamo was charged with and did an absolutely phenomenal job of leading this project from the drawing board through development and into production. As we announced yesterday, the products are incredible. This is a much more complicated task than we have dealt with in the past, as there are 14 products on the drawing board and the first seven have now been produced and are ready for sale. Each is a completely different product with different labels, flavors and supplements. At the same time Jeremy has overseen all production of our Dickens and Turn Left products and managed to reduce costs on them as well.

"With those accomplishments in the bag, it is time to refocus on the audit issues, filing our 15-c-2-11 and regaining our bid and ask so we can start to see our accomplishments and progress translate into value for our shareholders. To do this, we are proud to announce that Jeremy Alcamo will become Chief Procurement Officer, charged with overseeing all production issues and ensuring only the finest quality beverages. We also want to announce that we have been interviewing additional CFO-level candidates with great experience that can take control of the audit issues and see this task through to its completion.

"I understand the level of disappointment and frustration many of our shareholders have felt over this issue taking so much longer than expected. We have been restrained by the reality of what we could accomplish based on time and resources and have been forced to prioritize. Our top goal was to restructure our sales force and drastically increase revenue -- that goal is happening. Next, on the heels of the Hard Nutrition acquisition we wanted to develop a revolutionary line of products and the first seven of those products are now completed. Now, we will refocus on the audit issue and the difference this time will be having someone focused on this task and this task only, with no other distractions, to ensure that task is completed and that the highest level of record keeping is maintained and communicated on an ongoing basis. Look for an announcement on the new CFO by months end."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com, www.HardNutrition.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information