SOURCE: DC Brands International, Inc.

January 15, 2008 07:00 ET

DC Brands Adds C-Store Chain to Growing List of Retailers

DENVER, CO--(Marketwire - January 15, 2008) - Just last week DC Brands International (PINKSHEETS: DCBR) announced they had reached a deal with Farner-Bocken and mentioned in the release that by the end of this week, the company expected to be able to name their first retailer to sign up through Farner-Bocken. Today DC Brands is excited to announce the retailer they were referring to is Iowa-based Kum & Go. Kum & Go is a prominent convenience store chain with more than 400 locations and growing.

"We are extremely happy and proud to welcome Kum & Go to our team," said VP of Sales Jim Randall. "The stores began set up today, and all stores should have product in stock before the month's end. We have created an aggressive promotion schedule to help ensure the mutual success of this relationship. This is first of many positive announcements to come."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com, www.HardNutrition.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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