SOURCE: DC Brands International, Inc.

October 19, 2007 15:21 ET

DC Brands Attends Biketoberfest in Daytona Beach, Florida

DENVER, CO--(Marketwire - October 19, 2007) - Representatives from DC Brands International (PINKSHEETS: DCBR) are currently attending Biketoberfest in Daytona Beach, Florida. The event brings together more than 200,000 motorcycle enthusiasts from across the country for several days of rides, races and amusement. Executive Vice President Richard Muscarella and Director of Public Relations Aubrey Cornelius are representing DC Brands along with a few of the Turn Left girls.

The team will be working throughout each day to promote Turn Left at the Cruisin' Café and surrounding bars as well as Dickens Cider at nearby Tattoo Tavern. DC Brands is giving away signed copies of the Turn Left calendar, stickers, race tickets and other items, and will be giving away tickets to the Pep Boys 500.

"Events like these are perfect for our brands, as they bring together people will appreciate cars and bikes and encompass the demographic that typically enjoys energy drinks," said Muscarella. "We've had a tremendous response thus far, and the busiest days haven't even begun."

Muscarella and Cornelius are doing double-duty as well, prepping for the Corvette giveaway at Cruisin' Café that will follow the 2008 Daytona 500.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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