SOURCE: DC Brands International, Inc.

November 08, 2007 08:05 ET

DC Brands Congratulates One of Its Own

DENVER, CO--(Marketwire - November 8, 2007) - Today DC Brands International (PINKSHEETS: DCBR) took the opportunity to congratulate one their sponsored athletes through their Hard Nutrition Division. Mr. Dylan Armbrust swept the competition this weekend by taking first place in the overall championship at the Western Regions Body Building Contest. The company's president, Richard Pearce, said, "Dylan is one of the many highly trained athletes we have on the Hard Nutrition team. However, seeing him win this contest is extra special for me. Most of the season, Dylan and I are training partners and I know first hand just how hard he worked to achieve this goal. Body building is the very definition of hard work and much more than that, it is un-wavering dedication, absolute focus and an ability to withstand and accept tremendous sacrifice. More than that, Dylan has worked very closely over the years in helping to develop and test many of our products and we look forward to working with him for a long time to come."

Mr. Armbrust said, "Everyone on that stage worked incredibly hard to get there. All of them where looking for an edge; some I suspect took the easy way out. I chose to do it the hard way; the Hard Nutrition way and I came out victorious. I do not know what else to say other than this stuff works. You don't have to be a pro athlete or a body builder, just anyone who wants to feel better or get stronger. I have worked with the people at DC Brands and Hard Nutrition for years and I know that now that Richard Pearce is running Hard Nutrition, I am sure he will bring it to the next level. The guy is amazing."

Armbrust continues, "I have also had the opportunity to work with DC Brands on developing the new line they are calling Project F. I know first hand the response everyone in the health and body building circle has had when I show it to them and it is unbelievable. All I hear is 'How soon can I get it?' I bought stock in the company several years ago and I know and trust Richard, with everything they have going on over there, especially that new line of products, I sincerely would not sell one share I own for $25.00 a share right now?"

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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