SOURCE: DC Brands International, Inc.

October 04, 2007 11:08 ET

DC Brands Coordinates Atlanta Promotion With Walgreens

DENVER, CO--(Marketwire - October 4, 2007) - Turn Left, a car racing-inspired energy drink from DC Brands International (PINKSHEETS: DCBR), has just hit the shelves of more than 100 Walgreens in the greater Atlanta region. To support this launch, the company has enacted several promotions that partner with Walgreens.

"We're incredibly excited to have Turn Left available in Atlanta-area Walgreens and want to ensure the product's success," said DC Brands Vice President of Sales Richard Muscarella. "It's important to show our retailers how we stand behind our products with aggressive marketing and promotions. We hope we can pave the way for increased distribution and sales."

DC Brands is working with DAVE-FM (92.9) to coordinate two remotes at select Walgreens near the Atlanta Motor Speedway. On October 13 from noon to 2pm, representatives from DC Brands as well as DAVE-FM will be doing a radio remote from the Walgreens at 1855 Hudson Bridge Road in Stockbridge, and on October 14, the production will move to the Walgreens location at 7935 Tara Boulevard in Jonesboro. At each event, DC Brands will be giving away branded items and allowing those customers visiting Walgreens the opportunity to enter to win tickets to the Pep Boys 500. The radio remotes will continue the following weekend at the Little Five Points Halloween Festival, one of Atlanta's oldest business districts and most loved traditions.

Further reinforcing Turn Left's brand presence, the company is teaming up with Walgreens and the Atlanta Falcons for a separate promotion. Turn Left will be prominently displayed in several Walgreens and will be running radio spots during Falcons radio network broadcasts. As part of this agreement, Turn Left will be a main sponsor of the Southeast All-Star Football Camp for kids. This camp session brings together several professional football players along with campers for a day of football drills, coaching and fun.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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