SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

January 25, 2010 06:30 ET

DC Brands International Announces: Company Secures Major Addition to the Team for Investor Relations

DENVER, CO--(Marketwire - January 25, 2010) - Today the company DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), is extremely proud to announce that they have added Mr. Wade Brantley to their team as the full time Director of Investor Relations.

Mr. Brantley brings over 20 years of experience in investments and finance. The previous 16 years he has been directly involved in capital markets, structuring debt financing and equity investments and financing as an Associate Vice President for Investments with Wells Fargo Advisors, managing assets in excess of $20 million. Brantley received a master's degree from the Drake University School of Business and Public Administration, and was Executive Director of the Downtown Management Commission for the City of Boulder, Colorado prior to joining Wells Fargo Advisors' predecessor company.

Mr. Brantley said, "I have been aware of and following this company for almost two years now and have been regularly using its products. The results I have experienced in my training and exercise programs convinced me that H.A.R.D. Nutrition really works. I have had ongoing discussions with the CEO Richard Pearce and on many occasions have taken advantage of the company's open door policy just to keep up to speed on the company's phenomenal progress. I have always been impressed with their ability to overcome unbelievable adversity and setbacks and it now appears all of those problems are in that past. Over the past eight months or so Richard and I have been discussing my joining H.A.R.D. Nutrition; I wanted to be comfortable with the evolution and progress of the company and its maturation as a publicly traded company before making the transition.

"Having had previous investment experiences in smaller startup companies, I understand the importance and value, as well as perception, of being a fully audited and reporting company in adherence with SEC requirements. These are the necessary steps and processes for the growth of market capitalization, transparency of bid and ask, and gaining listing on an exchange. This also provides the pathway to greater recognition and acceptance by both the investor and consumer.

"My desire was to join this dynamic company when it had reached a very critical juncture in its growth which to me was when the tedious and exhausting portion of the accounting side of the audit was verified and out the door and in the position of the company's attorneys signifying the finish line is in sight. I/we are proud to announce that has now taken place and due to that fact I have officially joined the team and will begin my first day in my new office today. I look forward to contributing to the continued growth and success of this brand. People who don't see what the team at H.A.R.D. Nutrition does every day can't imagine how hard they work and how dedicated they are to their mission. I would like to hereby extend my personal invitation to all of our shareholders to call me at any time. I will also be making outbound calls with the intention of drastically improving shareholder communications. However, until the financial portion of the audit was completed to the extent it could be forwarded to our attorneys, my contributions would be limited. I am extremely excited about the tear ahead and look forward to establishing a relationship with all of our shareholders."

The company's President and CEO Richard Pearce adds, "We are very excited to have Wade on board. His experiences and knowledge in the investment world and in business circles is going to provide an invaluable resource for our current shareholders as well as our potential investors. I am confident that Wade will be an integral member of our team moving this company forward from this significant phase of our growth. Additionally, it takes a tremendous amount of pressure off me and allows me to focus on the actual running of the company. Although we have always strived to either take or return as many shareholder calls as possible, with well over 3,000 of them it is simply impossible to spend 15-20 minutes with each of the often 20+ per day that call and get any work done. Wade is wonderful addition to our team, he will greatly improve shareholder communications as a tremendously exciting stage in our company's evolution draws near."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information