SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

April 12, 2010 06:30 ET

DC Brands International Announces It Has Inked a Selling and Marketing Agreement With Industry Leader Acosta

DENVER, CO--(Marketwire - April 12, 2010) -   Today the company DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), announces that it has reached an agreement with Acosta to represent the H.A.R.D. Nutrition functional water systems.

Acosta is the #1 vendor in warehouse sales across the majority of grocery channel customers in the nation. Headquartered in Jacksonville, FL, and with operations in every major city in the country, Acosta has been a sales agency market leader for over thirty years. Acosta, with more than $40 billion in retail sales, represents more of the #1 and #2 leading brands than any other sales agency in North America.

Richard Pearce, the Company's President and CEO, said: "This agreement gives us access to Acosta's dedicated sales and marketing teams to promote and represent the H.A.R.D. Nutrition functional water systems throughout the national grocery, convenience, and club store chains. We are ecstatic about this opportunity to leverage their experience, relationships, technology, and hands on processes in each of the locations where they have dedicated sales teams. We are also confident that Acosta will embrace the H.A.R.D. Nutrition brand, and promote and take care of it, just as it does for the thousands of leading brands it represents across the country. The direct warehouse distribution system should not only increase our efficiencies and effectiveness at retail grocery locations, but drive sales, and simultaneously afford us the flexibilities to use our own limited sales team to concentrate on the many and varied other retail locations where we believe the H.A.R.D. Nutrition brand should be made available to the consumer." 

For additional information on Acosta, go to www.acosta.com

About DC Brands International:

DC Brands International is a publicly traded company under the ticker symbol (PINKSHEETS: DCBR) which specializes in and manufactures health and nutrition products. Established in 1998, DC Brands went public in 2005 producing several lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new line of health and nutrition products. DC Brands is now proud to announce the the new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties.

This information cannot be used to conclude that any increase in sales or revenue will be sufficient to support and sustain any expansion of the distribution of H.A.R.D. Nutrition functional water systems, or that consumers will purchase the products on any expanded scale.

Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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