SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

October 27, 2009 06:30 ET

DC Brands International Announces: The Bird Is the Word!

DENVER, CO--(Marketwire - October 27, 2009) - Today the company DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), is extremely proud to announce that they have reached an agreement with NBA super star Chris "Birdman" Andersen to serve as a spokesman for the company. The company's President & CEO Richard Pearce said, "This is a huge deal for our company and we are honored to have Chris as a part of our team. The way this came about is downright humbling. It all started with the relationship we enjoyed last year with Steve Hess, the strength coach for Denver's pro basketball team. He introduced our products to the team and they became an instant hit; especially our unbelievable athletic performance enhancing system WIN!"

"It is 100% natural and completely safe," said Pearce. We have athletes taking it on a regular basis in all the major sports we have had nothing but positive results, it just allows the human body to perform at its best when being taxed the hardest. After last year's great relationship and the response from the players, this year Chris "Birdman" Andersen earned his way into the upper echelon of the league, through hard work and tenacious play the Birdman is a force to be reckoned with. Just about a month ago, we here at DC Brands International were contacted by Mark Bryant who is a prominent attorney and Chris' agent; he informed us that Chris was being approached by many of the major beverage companies to promote their products. However, he had become such a believer in our products, our company, and our philosophy about health that he wanted to see if there was any way we could structure a deal to allow us to work together."

Pearce continued, "Last year due to our relationship with Steve Hess, we attended many games and one thing that really stood out to me aside from his phenomenal play on the court, was the fact that more often than not, Chris was the first guy to start signing autographs for the kids and the fans and the last guy to stop. Win or lose, as tall as he is, it was obvious that his feet were firmly planted and his heart was in the right place. Chris would be the first to tell you that he took some wrong turns in his life and made some bad choices, but when presented with another shot at doing it right, he took it and never looked back. Now a leader and true hero to thousands upon thousands of kids and fans, Chris makes a habit of giving out good advice to the fans about steering clear of trouble, making good choices and living a clean healthy life.

That is why Chris wears and hands out our wrist bands that say 'Life won't change until you change your life' and he has been doing that since he first saw them over a year ago. Most impressive is the fact that he really believes in, and supports what we are doing here. We will be recording radio spots and doing photo shoots for a wide range of point of sale materials including life sized cut outs of the Birdman for our retail partners. On behalf of everyone here at H.A.R.D. Nutrition, we want to sincerely thank Chris and Mark for their faith and belief in our products and our company and look forward to a great partnership. Just this week the Denver Post printed a very detailed article on Chris giving more detail on this phenomenal athlete and outstanding human being." To read the articles go to www.HardNutrition.com and click on the link that is located just above the photo of Liane Seiwald.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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