SOURCE: DC Brands International, Inc.

DC Brands International, Inc.

April 15, 2010 08:35 ET

DC Brands International Announces a Clarification to April 13, 2010 Statement

DENVER, CO--(Marketwire - April 15, 2010) - Today the company DC Brands International, Inc., a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), wishes to clarify certain statements in the April 13, 2010 press release, addressing modifications to its relationship with Cold Front Distribution, LLC. 

Richard Pearce, the Company's President and CEO, said, "I received a call from Dave Roberts, the President of Cold Front Distribution, in which he stated his concerns that the statement made by DC Brands directed blame and responsibility for the troublesome market place conditions at the distribution efforts of Cold Front. This inference was not the intent of the April 13, 2010 statement, and subsequently not the rationale for the Company to pursue a relationship and agreement with Acosta."

Pearce continued, "I believe Dave and his team at Cold Front have tried hard, and have done a good job, in distributing the H.A.R.D. Nutrition brand, and personally apologize for any misunderstandings or ill will created by our most recent Company statement. Further, I wish to clarify that our motivation to pursue a relationship with Acosta was simply addressing economies of scale, and our plan to expand to a nationwide consumer audience. As the recent Company statement indicated, Cold Front has just taken delivery of yet another order of product, and will continue to distribute H.A.R.D. Nutrition. Cold Front will remain a good partner, and I look forward to our continued mutually beneficial relationship."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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