SOURCE: DC Brands International, Inc.

October 19, 2007 16:14 ET

DC Brands Lands Yet Another Heavy Hitter to the Team With Immediate Results

DENVER, CO--(Marketwire - October 19, 2007) - At the close of business yesterday, DC Brands International (PINKSHEETS: DCBR) proudly announced the addition of Paddy Sheya. Today, the company wishes to announce that last night they met with and reached an agreement to also add Paddy's brother, Danny Sheya, to the team. For the past several decades, the brothers have become a force to reckon with in the beverage industry, each specializing in their own field. Paddy has direct retail contacts with the vast majority of convenience stores, grocery stores, mass retailers, health food stores and specialty food retailers around the country. His brother Danny has always focused on the distribution side and has the same type of contacts, with 60+ significant players in the beverage industry. Together, the duo has brought such brands as Clearly Canadian, Blue Ox and many others to prominence.

Although no longer available due to legal action from market leader Red Bull, the Sheya brothers, formally Sheya Brothers Distributing, were hugely responsible for taking Blue Ox from a start-up concept from Austria to over 820,000 cases per year by the 3rd year. Today the brothers own and distribute a new line of crisp refreshing beverages under the name Orchard Clear. While they will continue to maintain that business, the vast majority of their time will be dedicated to DC Brands. Immediately, Danny placed one phone call and has secured distribution on the Western Slope of Colorado with Budweiser distributor Central Distributing of Grand Junction, Colorado. This shows the type of contacts he has in the industry. The company expects to ship its 1st order to Central by month's end.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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