SOURCE: DC Brands International, Inc.

October 15, 2007 16:47 ET

DC Brands Provides Intial Report on Trip to China

DENVER, CO--(Marketwire - October 15, 2007) - Today the executive team from DC Brands International (PINKSHEETS: DCBR) reports the initial results of their recent 16-day trip to China. The purpose of the trip was to promote Dickens Cider through various events and appearances.

Said DC Brands President and CEO Richard Pearce, "It was an absolutely fascinating experience and successful beyond our hopes. Kwin Wu, Director of International Sales, performed miracles -- everything was executed without a hitch. The itinerary was exhausting with several events each day ranging from meetings with important party officials, heads of departments, distributors and the like, to several appearances where we were met by more than 5,000 people at a time. At one of the mall appearances, there were six floors of people hanging over the balconies with thousands of people in front of the huge stage they had set up for us. There were 20 x 80 foot banners with photos of the Turn Left girls, and Dickens Cider products decorating the venue. DC Brands was featured in newspaper articles and on TV at least 20 times during the trip."

He continued, "Every night we made appearances at several clubs, launching Dickens Cider. The Turn Left girls performed and we won over each club owner by fully packing each and every venue night after night. At each club we worked, the owners committed to making Dickens Cider the #1 drink in their establishment, and their orders certainly back that up. Although we have much more to report, the trip was a resounding success. I will be revisiting our projections for China in the next 12 months and can assure you they will be adjusted upwards."

Despite the hectic schedules, the team was able to enjoy some of China's most notable sites. "While in Chengdu, we received one of the highest honors anyone could ask for. Chengdu is the home of China's national treasure, the panda bear, and we went to visit the largest reserve in the world. Six members of our team were given the supreme honor of holding a panda bear -- an honor bestowed to only 11 people. We also had the opportunity to walk on the Great Wall and visit the Forbidden City. All events were captured by photographers and videographers, whose footage ended up on the news."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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