SOURCE: DC Brands International, Inc.

June 01, 2007 19:30 ET

DC Brands Provides Update on Texas Distributor and Hard Cider

DENVER, CO--(Marketwire - June 1, 2007) - Today DC Brands International (PINKSHEETS: DCBI) provided a brief update on two developments that have been in the works.

"We always want to report the good news with the bad and keep our shareholders informed of our progress," said DC Brands President & CEO Richard Pearce. "The Texas distributor we met with a few weeks ago is unable to move forward due to contractual agreements that exist with one of our major competitors. They did inform us the agreement is up at the end of the year and refuse to resign such an agreement again that limits their abilities to provide alternative, quality products to their customers."

In regards to Dickens Hard Cider, Pearce reports, "Hard Cider has gone as far as it can without actually pouring it into bottles and then launching the brand. With the massive popularity of Turn Left, we are faced with only so many resources and want to make sure that one turns the corner before launching the Hard Cider product. The resources necessary to make Hard Cider a success -- a completely new distribution network due to the alcohol content and an advertising campaign -- are substantial, and we want to ensure it receives the proper attention a launch of this magnitude deserves. Dickens Hard Cider remains a very active topic. Taste tests, story boards for ads, package designs and more continue at our offices regularly. The Hard Cider launch is slated for early 2008."

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Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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