SOURCE: DC Brands International, Inc.

January 10, 2008 17:35 ET

DC Brands Reaches Agreement With Major Distributor

DENVER, CO--(Marketwire - January 10, 2008) - DC Brands International (PINKSHEETS: DCBR) is proud to announce the company has reached an agreement with Iowa-based distributor Farner-Bocken.

DC Brands Sales Representative Paddy Sheya has been working on closing the account for months, and today said, "I know Richard Pearce eluded to the fact that we had several major announcements to make after the beginning of the year -- and this is the first. Under the direction of our VP of Sales, Jim Randall, we began the process of establishing relationships with some of the major players in the industry. By any measure, Farner-Bocken qualifies as such. They give us the ability to meet with the major accounts they have relationships with, so we can obtain the authorizations to get in their stores with the assurance the deliveries will be handled efficiently through a vendor/distributor the retailer knows, trusts and has been doing business with for years."

Farner-Bocken picked up their first order today, and DC Brands will start shipping it to their retail partners later this month. This is a process the company has been working on for months and is now coming to fruition. Look for the name of the first retail account as early as the end of this month, as DC Brands is waiting for product to work through the Farner-Bocken system so it can begin delivering to store shelves. To learn more about Farner-Bocken go to (

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at, and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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