SOURCE: DC Brands International, Inc.

January 04, 2008 16:09 ET

DC Brands Ready for a Breakout Year

DENVER, CO--(Marketwire - January 4, 2008) - At the close of business today, DC Brands' (PINKSHEETS: DCBR) President and CEO Richard Pearce went on the record saying he believes 2008 will be their breakout year. Pearce said, "We have struggled through many learning experiences that have, in the long run, made us stronger and smarter. This year marks the first time in the company's history that we have all of the necessary components in place. We have great products in our lineup, a good supply of inventory already, sufficient capital and, most of all, the kind of people we have needed in our sales team to really kick things in to gear. Over the past several weeks, the world for our business has seemed like one long Friday afternoon. Everyone you talk to says, 'Sounds great! Get back to me after the 1st of the year.'"

Pearce continues, "The difference this year will be our VP of Sales, Jim Randall, and his team. He has done a phenomenal job of restructuring the sales force and rebuilding the type of distribution we have always needed. Our staff comes back in full force on Monday and we have a full day of 2008 kick off meetings to set the tone for the year and confirm our goals and objectives. I know the paperwork I have signed off on in the last few days represent major distribution deals that will take place this month. I expect to announce one next Thursday and one on or before the 18th."

Both of these major announcements will provide the company with more access to retail accounts than they have ever had before. The company believes it is finally happening because their Dickens Cider and Turn Left products have established a substantial following. Also their success will be based on the credibility and experience Mr. Randall and his team bring to the table. However, Mr. Randall would also tell you that another big reason is our new health line of products that the company is showing buyers. They are real attention getters. Everyone instantly recognizes these are breakout products and not "me-to's." Nobody has anything like them and DC Brands cannot wait to start filling the shelves in the 1st quarter.

Pearce says, "I would ask our shareholders to keep your eye out for our announcements and look forward to many more as the 2008 season gets underway."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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