SOURCE: DC Brands International, Inc.

May 30, 2007 17:00 ET

DC Brands Scores a Coup in New York City

DENVER, CO--(Marketwire - May 30, 2007) - DC Brands International (PINKSHEETS: DCBI) is pleased to announce that the company has signed on to be the title sponsor of Heidi Cortez' "Bedtime Stories" book signing event. This party will create massive brand awareness for Turn Left Energy Drink and Dickens Energy Cider, as DC Brands negotiated a fantastic rate that includes prominent placement for both brands. Held at The Manor on June 7, 2007, in New York City, the event will be attended by more than 500 guests.

"The opportunity for exposure and branding at this level doesn't occur often, and we knew it would be the ideal venue to showcase our products," said Richard Pearce, President and CEO of DC Brands. "The nature of the party and those attending perfectly hits our demographic and will create huge exposure for Turn Left and Dickens Energy Cider. We will have signage and product all over the place."

The Turn Left Corvette, DC Brands' major addition to its 2008 retail promotion, will be strategically placed at the entrance of The Manor for all guests to see. The brand new Corvette is wrapped and decorated in Turn Left logos, and Cortez will pose inside the car for photos, which she will then sign for autographs.

Cortez made an initial appearance on the "Howard Stern Show" in 2002, which led to frequent guest spots and caught the attention of Playboy. As her popularity grew, Cortez was approached by Sirius Satellite Radio to take part in a recurring segment on the "Howard Stern Show" called "Tissue Time with Heidi Cortez." An entrepreneur as well, she owns and operates the second largest tanning salon in Nevada, Cabana Tans, and in 2006 launched her first book "Heidi's Bedtime Stories." Since the book's release she has been featured on the "Late Show with David Letterman," "60 Minutes," Esquire and Playboy, among other magazines. Cortez has a massive national fan base and has just released part two of her best selling book "Bedtime Stories," released by New York's publishing giant Simon & Schuster.

As title sponsor, DC Brands will receive coverage on Sirius Satellite Radio, the "Howard Stern Show," Playboy TV, and Maxim Radio in addition to local press assigned to cover the event. A crew will be filming her promo appearances and all of her activities surrounding the release of the book for an upcoming reality show pilot being developed. The organizers are estimating more than 100 VIP attendees will receive gift bags full of Turn Left and Dickens Energy Cider, branded hats, t-shirts and other items. Even better, all cocktails served that night will be mixed with Turn Left and Dickens Energy Cider.

DC Brands, the premier energy drink manufacturer with two unique, successful brands -- Turn Left Energy Drink and Dickens Energy Cider -- is planning an exclusive shareholder event. Taking place in Las Vegas on July 28, the event is only open to shareholders, including those that become a shareholder between now and the end of July.

"Last year the top performing stock on the planet was not a software, biotech or entertainment company -- it was an energy drink company. Hansen's energy drink 'Monster' boosted the company to the top performing stock of 2006, and we believe DC Brands has all the right parts in place to be able to repeat a similar performance," said Pearce.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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