SOURCE: DC Brands International, Inc.

June 05, 2007 18:30 ET

DC Brands Secures Prime Daytona Bar for Corvette Giveaway

Company Continues Planning for Exciting Event

DENVER, CO--(Marketwire - June 5, 2007) - DC Brands International's (PINKSHEETS: DCBI) VP of Sales Richard Muscarella was in Florida last week for numerous meetings. Among them, Muscarella has secured one of Daytona Beach's premier bars to hold DC Brands upcoming Corvette giveaway event. The Cruisin' Café (www.cruisincafe.com), located on the corner of AIA and Main Street, is not only a restaurant and bar but also a museum with NASCAR-related gear, memorabilia and even Dale Earnhardt's old Winston Cup car.

"To say it's a perfect fit is an understatement," said Muscarella. "This bar is just a few minutes from the race track and is the place for NASCAR fans to congregate and watch the race. The Cruisin' Café used to serve Full Throttle, but now they're all about Turn Left -- the owner knows this is the perfect energy drink for their customer. We're going to own that bar and have our product everywhere."

As previously announced, DC Brands purchased a brand new Corvette and has since decorated it with Turn Left logos and decals. The Corvette will be given away during an after party for the Daytona 500 at the Cruisin' Café held February 17, 2008. The Corvette is currently en route to New York City to be placed in front of The Manor during the DC Brands-sponsored Heidi Cortez book signing held this Thursday. After New York, the Corvette will head to Beverly Hills, and DC Brands will provide an update on this exciting promotion that is still in the works.

To enter to win the Corvette, players must be registered online through the Turn Left website (www.turnleftenergy.com), similarly to the NASCAR ticket giveaways. Players can increase their chances of winning by playing Turn Left Poker, and for every 1,000 chips accrued, they'll have an additional entry for the Corvette drawing. In late November 2007, DC Brands will draw 100 names and notify the players of their chance to win the Corvette. Additionally, DC Brands will provide tickets to the Daytona 500. In order to win the Corvette, the winner must physically be at the Daytona 500 after party at the Cruisin' Café.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • CONTACT:
    Aubrey Cornelius
    303.495.2883