SOURCE: DC Brands International, Inc.

October 08, 2007 09:00 ET

DC Brands Signs On With Distribution Plus Inc. in Colorado

DENVER, CO--(Marketwire - October 8, 2007) - Distribution Plus Inc. (DPI), a national distribution and marketing company for specialty foods and beverages, has agreed to distribute DC Brands International's (PINKSHEETS: DCBR) Turn Left Energy Drink. Based in Illinois and with several offices including one in Henderson, Colorado, DPI will be instrumental in distributing Turn Left throughout the state and region. The DC Brands team also has upcoming meetings with DPI representatives from California and Illinois to discuss opening into those markets as well.

"We're very excited about our partnership with DPI as they have both a great reputation and many key accounts across the country," said DC Brands Vice President of Sales Jim Randall. "DPI is well known for their efficiency and advanced delivery technology, and we look forward to a continued relationship long into the future."

DPI Rocky Mountain, the division DC Brands is working with, was established in 1956 and services more than 14,000 unique lines. Its key strengths include its marketing and sales support along with substantial warehouse space, efficient distribution and high-end technology. The company is a full-service, one stop shop for retail grocery chains.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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