SOURCE: DC Brands International, Inc.

June 06, 2007 19:05 ET

DC Brands Targets Automotive Retailers With New Turn Left Calendar

Company Has Contracted With Purrfect Angelz in Beverly Hills, California to Supply Models

DENVER, CO--(Marketwire - June 6, 2007) - On the heels of the upcoming book signing DC Brands International (PINKSHEETS: DCBI) is sponsoring for Heidi Cortez' "Bed Time Stories," the company has another exciting promotion in the works. DC Brands has contracted with Purrfect Angelz (www.purrfectangelz.com), a Los Angeles-based company with a pool of beautiful, talented women, to provide models for its new Turn Left calendar. Following the Turn Left Corvette's appearance at the New York City book signing, the car will be transported to Beverly Hills by June 23, where it will be front and center in the calendar shots.

The Purrfect Angelz will be posing in custom-made Turn Left outfits, and a different shot will be provided for each month of the year. Throughout the calendar, Turn Left's branding will be front and center. The calendars will be prepackaged and sold with the purchase of a case of Turn Left in addition to being available to traditional retail outlets.

"These calendars are part of our entrée into a new segment of sales -- auto-oriented retailers," said Richard Pearce, President & CEO of DC Brands International. "We can send these retailers all the drinks we want, but we knew we had to create something eye-catching to really grab their attention. These unique calendars will help us break into the auto market including stores such as AutoZone and Pep Boys. When cooler space is at a premium, the calendars are the perfect item to connect with and speak to these auto-oriented customers."

In addition to appearing in the calendar, the Purrfect Angelz will be attending the shareholder event in Las Vegas on July 28th.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

  • CONTACT:
    Aubrey Cornelius
    303.495.2883