SOURCE: DC Brands International, Inc.

October 26, 2007 15:22 ET

DC Brands in Atlanta for Pep Boys 500

DENVER, CO--(Marketwire - October 26, 2007) - The DC Brands International (PINKSHEETS: DCBR) team is currently in Atlanta preparing for its upcoming promotion surrounding the Pep Boys 500. In conjunction with Race for the Cup Magazine, DC Brands coordinated a key sampling opportunity at the Atlanta Motor Speedway before, during and after all race events. DC Brands has a lot dedicated to Turn Left, where the team and a few Turn Left girls will be handing out samples, calendars, t-shirts and other items. Joining them in their booth are representatives from Turn Left for the Cure, who will also be handing out breast cancer awareness literature and t-shirts.

"We're expecting about 35,000 to 50,000 to hit our Turn Left booth alone," said Richard Pearce, President & CEO of DC Brands. "Everyone at this event is a car race fanatic, so we have every faith that Turn Left Energy Drink will be a huge hit. We're also excited to have winners from several promotions with Walgreens as well as Biketoberfest join us for the race."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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