SOURCE: agencyQ

Formerly Q-Industries, D.C.'s interactive ¿agencyQ¿ enters 2nd decade with new identity

January 27, 2010 09:24 ET

D.C. Interactive "agencyQ" Enters Second Decade With New Identity

WASHINGTON, DC--(Marketwire - January 27, 2010) - D.C.-based interactive agency Q-Industries is entering 2010 -- and its second decade of business -- with a new name: agencyQ. The change better reflects the company's standing as a full-service digital agency that imagines, designs and delivers integrated solutions for a global portfolio of clients.

"Q-Industries was an apt name given our roots in building websites and complex software applications, but over these 10 years we've evolved into an organization with the expertise to help clients integrate all facets of digital marketing and technology," said Tim Neill, President and CEO of Q.

"The 'agencyQ' name also represents our expanded capabilities in customer engagement and loyalty," Neill added. "The ultimate measure of a digital agency in today's competitive online world is how it creates compelling interactive strategies for attracting, converting and retaining customers."

Founded in 1999 at the nadir of the late '90s tech boom, Q is now one of the largest digital agencies in greater D.C., ranking on the 2008 Inc. 500/5000 list of "America's Fastest Growing Companies," and taking home "Small Business of the Year" honors from the Washington D.C. Economic Development Partnership, also in 2008.

Q's client base spans international corporations, non-profits and associations. Its portfolio includes recent successes in a number of verticals:

--  Social Activism and Political Engagement: Q developed three sites for
    former Vice President and Nobel Laureate Al Gore's Alliance for Climate
    Protection and its RepowerAmerica.org campaign, creating an integrating
    digital strategy to educate and mobilize the American public on climate
    change.
--  Global Manufacturing: Q earned a 2009 International Academy of Visual
    Arts W³ Award for its redesign of the corporate website for Tyco Flow
    Control, a major global manufacturing company, providing the client with a
    digital brand that accurately represents its worldwide reach while
    maintaining a local feel.
--  Education Associations: Q showed off its custom development prowess with
    PD In Focus, a Software as a Service (SaaS) application for ASCD (formerly
    the Association for Supervision and Curriculum Development). The multimedia
    content delivery system was recognized with a 2009 Education Software
    Review Award (EDDIE).
--  Media and Entertainment: Q transformed the website for cable and
    satellite television network TV One into an interactive lifestyle portal
    for a growing audience of diverse, Web-savvy adults.
--  National Retailing: Q worked with footwear retailer Rack Room Shoes on an
    array of digital marketing efforts, including the innovative "Models
    Wanted" microsite, which earned a 2009 "Outstanding Achievement Award" from
    the Interactive Media Council.
    

Q is organized around a trio of customer-centric practice areas:

Digital Marketing -- Q offers a full complement of smart, targeted digital marketing initiatives to attract and drive customers to action. They are built on Q's award-winning creative and marketing offerings, which include website design, brand development, copywriting, social media strategy, SEO/SEM consulting, e-mail marketing and much more.

Technology -- Q's roots are in technology, and its in-house development chops continue to set it apart from many of its agency competitors. Whether that means writing code for a complex custom application or implementing a massive CMS (Content Management System), CRM (Customer Relationship Management) or Ecommerce tool, Q's technology expertise provides the backbone for elegant solutions that adapt and grow as organizations do.

Customer Engagement and Loyalty -- As customer preferences and behaviors continue to shift, Q helps clients deepen existing relationships and create new ones through programs that address the whole of the consumer experience -- both on and offline. Q ties together focused digital marketing campaigns with CRM (Customer Relationship Management) systems that manage the lifecycle of customer relationships.

About agencyQ:

Founded in 1999 as Q-Industries, Q has grown from a small, technology-focused interactive shop into a full-service agency that excels in three core practice areas: Digital Marketing, Technology and Customer Engagement & Loyalty. Q's account teams combine industry-leading subject matter expertise with a client-focused perspective -- imaging, designing and delivering integrated solutions that attract, convert and retain customers. Headquartered in Washington, D.C. -- with a new location in Columbus, Ohio -- Q serves a global portfolio of commercial, government and association/nonprofit organizations. For more information, visit www.agencyq.com.

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