SOURCE: DDD Group plc

October 30, 2006 02:00 ET

DDD Signs 3D Mobile Content Agreement

SANTA MONICA, CA -- (MARKET WIRE) -- October 30, 2006 -- DDD Group plc (LSE: DDD), the 3D software and content company, today announces that they have just signed the company's first agreement to supply 3D content for mobile telephones with a leading mobile telephone SIM card manufacturer.

DDD has supplied a 3D content bundle comprising six still images, five multimedia messaging (MMS) animations and five short video clips. The 3D content bundle will be pre-loaded on a new generation of SIM card that provides a substantial amount of built-in data storage. The SIM card will be introduced to subscribers by a mobile telephone operator prior to the end of 2006.

The initial agreement covers the supply of up to six thousand SIM cards. The per SIM card royalty is US $6. DDD retains two thirds of the royalty while the remaining third is paid to third party copyright owners. A non-refundable royalty advance of US $14,400 (or 40% of the total amount potentially payable under this agreement) became due on execution of the agreement.

The content will be supplied in the red/blue "anaglyphic" 3D format allowing it to be used with standard mobile telephone handsets in conjunction with a pair of 3D glasses supplied with each SIM card.

The company expects to provide further information confirming the various parties involved in the project in conjunction with the formal launch of the SIM card later this year.

Chris Yewdall, Chief Executive of DDD, said: "This agreement to supply 3D mobile phone content represents the achievement of another milestone in the company's mobile telephone strategy. We have been able to capitalize on our 3D mobile phone content library in advance of the launch of 'glasses-free' 3D mobile telephones. In addition to pre-loading content on SIM cards, we also plan to provide content pre-installed on handsets and to allow subscribers to download individual items of content to their handsets."

Notes to Editors

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange's Alternative Investment Market (LSE: DDD).

--  A new category of flat screen LCD and plasma displays are being
    developed and marketed by major consumer electronics companies that provide
    stereoscopic 3D images without the need for the viewer to wear glasses.
    Stereoscopic 3D images appear to have natural in and off-screen depth. 3D
    displays have already been included with mobile telephones in Japan and in
    desktop PC displays and notebook computers in North America and Japan.
    
--  In 2003 and 2004, DoCoMo introduced two models of Sharp mobile
    telephone that included a 3D LCD display developed by Sharp Corporation.
    DoCoMo sold approximately 2.8 million 3D mobile telephones in Japan.
    
--  In July 2005, DDD announced a two-year license agreement to integrate
    its DDD Mobile™ real time 3D conversion software with a 3D mobile
    telephone handset for one of the world's top five handset manufacturers.
    
--  DDD's solutions provide an important bridge between conventional two
    dimensional (2D) applications and content and the new 3D displays. Normal
    2D pictures, video and computer graphics images are manipulated by DDD's
    patented software enabling them to be displayed on 3D displays without
    requiring the content to be created specially for a 3D display. DDD
    recently announced the ability to automatically convert still photographs
    and DVD video to 3D without any pre processing of the 2D image.
    
--  DDD licenses these software applications, marketed under the TriDef®
    and DDD Mobile™ brand names, to manufacturers for inclusion with the 3D
    display products supplied to end users. DDD also licenses the software
    directly to end users who already own 3D displays and through an
    international sales channel. Sharp Corporation and DDD entered into a multi
    year software licensing agreement in October 2003 that allows Sharp to
    include a bundle of five of DDD's 3D software applications with Sharp's
    Actius range of 3D notebook PCs sold in Japan and America.
    
--  DDD expects to license the DDD Mobile software library to additional
    handset makers who wish to include 3D LCD displays in a variety of wireless
    devices including next generation smartphones and PDAs. The licensing
    arrangements are expected to yield a per unit royalty to DDD based on the
    number of wireless devices manufactured by the licensee. These projects may
    also yield one time development and integration fees associated with
    assisting the manufacturer in the successful integration of the DDD
    software with the 3D wireless device.
    
--  DDD also intends to generate income through the conversion of existing
    libraries of premium mobile content including wallpaper, animations and
    movies. The company expects to participate in a share of the income paid by
    wireless subscribers who download 3D content that has been converted to 3D
    by DDD. In July 2005, DDD announced a partnership with Jamster!
    International Sarl to convert Jamster's popular mobile phone content
    library to 3D for distribution to owners of 3D mobile phones.
    
--  DDD is currently expanding the product range to allow its content
    solutions to be used on future 3D display products including consumer
    television and digital cinema.
    

More information is available at www.DDD.com.

Contact Information

  • Enquiries:

    DDD Group
    Chris Yewdall
    President & CEO
    +1 310 566-3340
    e-mail: Email Contact

    Bell Pottinger Corporate & Financial
    Nick Lambert
    +44 (0) 20 7861-3232