DEEP PURPLE and Paid, Inc. Launch First VIP Fan Experience Package Sales on www.DeepPurple.org

WORCESTER, MA and WESTPORT, CT--(Marketwire - October 15, 2007) - For the first time in its decades long history, DEEP PURPLE is offering VIP fan experience packages in conjunction with its performances -- initially for its European tour that kicks off in Bucharest, Romania on October 31st and also hits Bulgaria, Bosnia, Croatia, Hungary, Austria, Italy, France and Belgium. The first VIP packages, which are designed to be added to concert tickets purchased separately, are on sale now through DEEP PURPLE's brand new web site www.DeepPurple.org, coordinated by Paid, Inc. (OTCBB: PAYD) celebrity services.

"DEEP PURPLE loves to perform and interact with its fans, that's why they continue to tour for nearly nine months every year," said DEEP PURPLE manager Bruce Payne. "The band members are very excited about making these high-quality over-the-top 'experiences of a lifetime' available to our loyal fans around the world."

In response to fan requests, DEEP PURPLE is offering a broad array of "to-die-for" VIP package options that fans purchase separately from their tickets. Fans can add backstage tours; meet & greets and photo ops with the band members at select events; pre-concert parties with tons of giveaways, contests and great food, beverages and the company of other devoted fans; exclusive merchandise, including autographed and limited edition items; travel packages; early entry to the venue and much more.

VIP ticket packages are on sale now via www.DeepPurple.org for the following events:

Event Date      Location
Wed 31 Oct.     Bucharest, Romania (*Meet & Greet)
Thu 01 Nov.     Sofia, Bulgaria
Sat 03 Nov.     Sarajevo, Bosnia + Herzegovina (*Meet & Greet)
Sun 04 Nov.     Split, Croatia
Tue 06 Nov.     Budapest, Hungary (*Meet & Greet)
Thu 08 Nov.     Graz, Austria
Fri 09 Nov.     Pordeone, Italy
Sat 10 Nov.     Mantova, Italy
Mon 12 Nov.     Varese, Italy
Wed 14 Nov.     Chateaurour, France
Thu 15 Nov.     Toulon, France
Fri 16 Nov.     Perpignan, France
Sun 18 Nov.     Paris, France (*Meet & Greet)
Mon 19 Nov.     Liege, Belgium (*Meet & Greet)
Wed 21 Nov.     Le Havre, France
Thu 22 Nov.     Angers, France
Fri 23 Nov.     Brest, France
Sun 25 Nov.     Le Mans, France
Mon 26 Nov.     Orleans, France
Tue 27 Nov.     Angouleme, France
Wed 28 Nov.     Besancon, France

To access the VIP packages, go to www.DeepPurple.org. Fans without Internet access may call +1 508-791-3853, 9 a.m.-5 p.m. ET/4 p.m. - 12 p.m. midnight CEST.

Payne added, "We're thrilled that our new web site makes it possible for DEEP PURPLE's fans to book their fan experience packages, view clips and photos from DEEP PURPLE's concerts, see clips from their own VIP experiences and interact with fellow fans, as well as offer a forum for the band members to share their insights and thoughts with the fans. Members of DEEP PURPLE are looking forward to hearing the fans' reaction to all the changes. We want fans to let us know what they want and what they think."

Since their start in the UK in 1968, DEEP PURPLE has reinvented itself multiple times, first establishing the sound that would eventually be known as "hard rock." Fans worldwide immediately recognize the pulsating chords of DEEP PURPLE's "Smoke on the Water," "Child in Time" and "Highway Star" (ranked as the 8th greatest rock guitar solo of all time). The band's numerous best-selling albums, including their seminal "Deep Purple in Rock" (1970) and "Machine Head" (1972), and their more recent successes such as "Rapture of the Deep" (Townsend 2005), have placed them firmly in the ranks of the top-70 best-selling artists of all time across all genres, with more than 100 million records sold.

About Paid, Inc.:

Paid, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc ecommerce technology businesses. Using proprietary patent-pending technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. Paid, Inc.'s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily, as detailed on its web site, www.paidcelebrity.com. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. The Company's common stock is traded on the OTC Bulletin Board under the symbol PAYD. For further information, visit http://www.paid.com.

Forward-Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations, profitability, business development efforts, and expectations about celebrity programs and fan club activities, technologies, and services. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-QSB with the Securities and Exchange Commission.

Contact Information: CONTACT: For Paid, Inc.: Julie Shepherd Accentuate PR +1-815-479-1833