SOURCE: CineMaya Media Group, Inc.

January 23, 2008 09:27 ET

DIRECTV Increases Scope of Services With Elephant Advertising, Adds Creative and Online Business for All South Asian and Cricket Advertising

NEW YORK, NY--(Marketwire - January 23, 2008) - DIRECTV, one of Elephant Advertising's key clients, now has also moved the Creative Account for all its South Asian and Cricket business to Elephant Advertising, along with all related Online and Interactive services.

Elephant Advertising, the leading South Asian Advertising Agency in North America, continues to expand its services and relationships with key clients. Elephant Advertising is a wholly owned subsidiary of CineMaya Media Group, Inc. (PINKSHEETS: CNMY), the leading media, entertainment and marketing services company focused on India and the Indian community throughout the world.

Until recently, Elephant Advertising handled all advertising strategy, account planning, media buying, grass roots, dealer marketing, PR, promotions and public places, while other agencies handled DIRECTV's creative and online work. With this latest consolidation, Elephant Advertising will be solely responsible for the marketing and promotions of all South Asian and Cricket offerings of DIRECTV such as STAR Plus, STAR One, STAR News, NDTV, MTV India, Cricket Plus, DD India, Filmy, Aastha, ETV Telugu, ETV Bangla, STAR Vijay, and Cricket Ticket.

Nayan Padrai, President, Elephant Advertising, states, "We are very excited to expand our long-standing relationship with DIRECTV. DIRECTV is a trend-setter in marketing to ethnic communities, and has provided opportunities to develop unique programs and initiatives. With additional responsibilities for creative and online work, we now have an opportunity to extend the brand even further."

For more information on DIRECTV's South Asian and Cricket offerings, visit

About Elephant Advertising:

Elephant Advertising (, a wholly owned subsidiary of CineMaya Media Group (PINKSHEETS: CNMY), is an ethnic advertising and events agency focused exclusively on the burgeoning South Asian American market in North America. Elephant's current clients include DIRECTV, Jet Airways, Air France,, NRC,, and UniMart, amongst others. In addition, Elephant Advertising is the North American Diaspora agency partner for the Diaspora Marketing Unit of the STARCOM MediaVest Group.

About CineMaya Media Group:

CinéMaya Media Group is a leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within the following areas: Publication, Broadcast Television, Radio, Film & Television Production, Events, and Advertising. More information about CineMaya Media Group may be found on the corporate website,

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